Cloudflare has launched the Content Signals Policy, an extension to robots.txt that allows website operators to specify how their content can be used—especially for AI training and input—addressing the growing crisis of uncompensated data scraping. This innovation empowers creators to protect their work without resorting to walled gardens, potentially reshaping norms around web content ethics and AI development. With bot traffic predicted to dominate the internet by 2029, this policy offers a critical tool for sustaining an open yet fair digital ecosystem.