Search Results: DigitalTransformation

Australia's public broadcaster is ditching Salesforce Marketing Cloud after eight years in favor of Braze's engagement platform. The strategic shift aims to boost audience targeting, content discoverability, and operational efficiency as part of ABC's broader digital transformation.

Ryanair's move to eliminate paper boarding passes in favor of its mobile app by November 12th isn't just about saving paper—it's a calculated strategy to drive user engagement and boost ancillary sales. While the airline cites environmental benefits, analysis reveals the real motive: capturing passenger attention to upsell services directly within the app.

Meta CEO Mark Zuckerberg claims AI will significantly expand advertising's share of global GDP. We dissect the economic history and inherent constraints that make this assertion both provocative and highly questionable, examining why advertising has remained stubbornly at ~2% of GDP for a century despite technological revolutions.

While not a technical announcement, this tourism portal offers insights into how specialized services are structured and marketed digitally. The clear information architecture and customer-centric approach provide lessons for UX designers building niche platforms.