Insta360 Luna Ultra pricing leaks: €799 Basic Bundle, Creator Bundle possibly €950

What’s new – price hints for the Insta360 Luna Ultra

After the first look at the Luna Ultra’s retail box, a German retailer’s site has exposed the first concrete numbers for Insta360’s upcoming gimbal camera. The leak points to a €799 starting price in Europe for the Basic Bundle. A separate “Creator Bundle” is also mentioned, likely costing about €150 more, putting it near the €950 mark.

The figures line up with comments from Insta360’s CEO, who hinted the device would retail around $780 in the United States – a price that translates closely to the €799 European figure after accounting for taxes and currency fluctuations.

How it compares – against DJI and the competition

Model	Bundle	European price	US price (approx.)	Key specs
Insta360 Luna Ultra – Basic	Basic Bundle	€799	$780	Dual‑camera 4K/12 MP, i‑Log, 32‑bit audio, detachable remote
Insta360 Luna Ultra – Creator	Creator Bundle	≈ €950	$920‑$950	Adds extra batteries, ND filter set, 2‑TB SSD, remote mount kit
DJI Osmo Pocket 4 – Essential	Essential Combo	€499	$530	Single 4K cam, 3‑axis gimbal, 12 MP stills
DJI Osmo Pocket 4 – Creator	Creator Combo	€619	$660	Includes ND filter, extra battery, tripod mount

The Luna Ultra’s baseline is already ~€300 above DJI’s Essential Combo, and the Creator Bundle could push it ~€300 higher than DJI’s Creator Combo. The price gap is justified by Insta360’s dual‑camera architecture, which captures a wide‑angle and a telephoto view simultaneously, and by pro‑oriented features such as i‑Log color grading, 32‑bit PCM audio, and a detachable remote that can act as a standalone audio recorder.

Feature depth that drives cost

• Dual‑camera system: Two 1/2.3‑inch sensors, one with a 120° field of view and another with a 30° telephoto lens. This hardware enables seamless zoom‑less framing switches in post‑production, a capability DJI’s single‑lens Pocket 4 lacks.
• i‑Log video: A flat‑profile log curve that preserves highlight detail for colour grading, similar to what you find on cinema‑grade cameras.
• 32‑bit audio: Uncompressed PCM capture at 48 kHz, 24‑bit depth, which is rare in pocket‑sized gimbals.
• Detachable remote: Functions as a stand‑alone controller with a built‑in microphone, allowing the camera to be mounted on a tripod or rig while still offering remote monitoring.

These specs explain why Insta360 positions the Luna Ultra as a “compact DSLR alternative” rather than a casual vlog‑camera.

Who it’s for – target audience and use‑case fit

• Professional videographers who need a lightweight secondary rig for on‑the‑go shoots, especially when a dual‑lens perspective adds storytelling value.
• Content creators who already own a primary cinema camera but want a pocket‑sized backup that can capture high‑quality B‑roll without swapping lenses.
• Event shooters (weddings, conferences) who benefit from the detachable remote for discreet operation and the extra battery capacity in the Creator Bundle.
• Enthusiasts who are willing to pay a premium for the extra audio fidelity and log‑profile workflow.

If you are a casual traveler or a TikTok creator who only needs a single 4K lens, DJI’s Osmo Pocket 4 remains the more cost‑effective choice. The Luna Ultra’s price point makes sense only when the dual‑camera workflow and pro‑grade audio are integral to your production pipeline.

Bottom line

The leaked €799 price for the Insta360 Luna Ultra’s Basic Bundle sets it firmly in the premium segment of pocket gimbals. The anticipated Creator Bundle, likely around €950, adds accessories that cater to professional workflows. Compared with DJI’s Osmo Pocket 4, the Luna Ultra is more expensive but also more capable, targeting creators who need dual‑lens flexibility, log video, and high‑resolution audio in a pocket‑sized package.

Sources: Retail leak on a German e‑shop, statements from Insta360’s CEO, DJI product pages.