Search Results: FirstPartyData

KAZIMI emerges from stealth with a platform leveraging advanced cryptography to provide mobile app developers with unprecedented accuracy in verifying human users and identifying malicious bots. By securing first-party data collection, the solution aims to optimize LiveOps, user acquisition, and monetization while cutting costs associated with fraudulent traffic.

As Google's AI Overviews dominate search and social platforms ration reach, publishers and retailers are abandoning the open web for subscriber apps and closed-loop systems. This strategic shift prioritizes first-party data and predictable conversions over volatile traffic, reshaping digital economics. We examine the technical implications for developers and the emerging battle for owned distribution surfaces.