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Oura's $500 Ceramic Ring Blurs Fashion and Biometrics

Oura's $500 Ceramic Ring Blurs Fashion and Biometrics

Oura's new Ring 4 Ceramic commands a $499 price tag for a zirconia ceramic finish and pastel hues while retaining the health-tracking capabilities of its titanium counterpart. This release signals wearable tech's deliberate pivot toward luxury fashion—but does the 'fashion tax' justify the cost for tech enthusiasts?