Global Standards Bodies Unite to Rein in AI's Wild West with Provenance and Authentication Frameworks
A major consortium including IEC, ISO, and ITU is racing to establish technical standards for AI authenticity, targeting deepfakes and bias through metadata embedding and cryptographic signing. These protocols could force developers to overhaul AI systems for traceability, embedding trust directly into media formats like JPEG. The initiative marks a pivotal shift toward ethical AI by integrating legal and social experts into technical standardization.