OpenAI's Sora Rolls Out Rights Controls and Monetization in Response to Rapid User Adoption
OpenAI is introducing granular controls for rightsholders over AI-generated character usage in Sora, its video generation tool, alongside plans for revenue sharing to address unexpected high demand. These updates, driven by user feedback and insights from Japan's creative community, aim to balance innovation with intellectual property protection while exploring sustainable monetization models. The changes underscore OpenAI's commitment to rapid iteration in the evolving landscape of generative AI.