Search Results: AppleAI

ZDNET is live from Cupertino as Apple gears up to unveil the iPhone 17 series, including a rumored ultra-thin 'Air' model, alongside health-focused Apple Watch Series 11 and AI-enhanced AirPods Pro 3. With Apple facing stiff competition in AI and wearables, this event could redefine smartphone innovation and set new standards for personal tech integration.

Apple has deployed an internal AI chatbot called 'Asa' exclusively for retail employees, designed to enhance product expertise ahead of the iPhone 17 release. This contrasts with industry rivals pouring resources into consumer-facing AI, signaling Apple's focus on practical enterprise applications first. The move aligns with research showing internal AI tools often deliver more immediate business value than customer offerings.