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The Rise of AI-Powered Content Repurposing: A Technical Blueprint

The Rise of AI-Powered Content Repurposing: A Technical Blueprint

Marketers are leveraging AI to transform single pieces of core content into dozens of platform-specific assets, creating 'infinite loops' that maximize reach while minimizing effort. This technical guide reveals how systems like Vect AI automate content atomization across blogs, social media, and email through transcript processing and format conversion. The approach represents a fundamental shift in content lifecycle management, replacing disposable posts with engineered distribution pipelines.
ABC Abandons Salesforce for Braze in Major Marketing Tech Overhaul

ABC Abandons Salesforce for Braze in Major Marketing Tech Overhaul

Australia's public broadcaster is ditching Salesforce Marketing Cloud after eight years in favor of Braze's engagement platform. The strategic shift aims to boost audience targeting, content discoverability, and operational efficiency as part of ABC's broader digital transformation.
SendBetter Launches Dynamic Image Generation API to Streamline Personalized Marketing

SendBetter Launches Dynamic Image Generation API to Streamline Personalized Marketing

SendBetter unveils a platform enabling developers to auto-generate personalized marketing images at scale using templates and variables. The service combines a visual editor with a robust API, aiming to eliminate manual design bottlenecks for email, social, and chat campaigns. This addresses a growing demand for dynamic, data-driven visual content in marketing tech stacks.
Beyond Fragmented Tools: How Unified CRM and Email Marketing Platforms Are Reshaping Business Automation

Beyond Fragmented Tools: How Unified CRM and Email Marketing Platforms Are Reshaping Business Automation

Disjointed marketing stacks create data silos and workflow chaos. We evaluate five leading CRM platforms with integrated email marketing – including ActiveCampaign, HubSpot, and Pipedrive – that unify customer engagement, automate complex journeys, and provide actionable insights. Discover which solution aligns with your technical requirements and growth trajectory.