Search Results: SmartphoneDesign

Apple's rumored iPhone 17 lineup, headlined by the ultra-thin iPhone 17 Air, represents its boldest redesign in years—but risks consumer confusion with overlapping features and a $1,099 price tag. With the base model gaining ProMotion displays, Apple could cannibalize its Pro sales while battling economic headwinds and rival innovations.

Apple's most radical iPhone overhaul in five years introduces a controversial ultra-thin iPhone 17 Air while democratizing ProMotion displays. This high-stakes product strategy risks internal cannibalization but could redefine premium smartphone expectations across the industry.