Search Results: WebPrivacy

Google is retiring its Topics API, Protected Audience API, and seven other Privacy Sandbox technologies after the UK's Competition and Markets Authority ended its oversight. This marks a dramatic retreat from Google's ambitious plan to replace third-party cookies, leaving only fragmented privacy tools standing.

Browser fingerprinting techniques allow websites to silently collect detailed user data, from device specs to behavioral patterns, creating unique identifiers that bypass traditional privacy tools. This deep dive reveals how these methods work and why developers must prioritize ethical implementations to safeguard user trust in an era of pervasive surveillance.

CHIPS introduces partitioned storage for third-party cookies, using a double-key system to block cross-site tracking while preserving essential functionalities like embedded widgets and CDN load balancing. This browser-level innovation addresses long-standing privacy concerns without sacrificing developer needs for state persistence. It's a pivotal shift as the web moves toward phasing out traditional third-party cookies.