Adobe Firefly Removes Generation Limits, Offers Unlimited AI Image and Video Creation Until March 16

Adobe is making a significant move in the AI creative space by temporarily removing monthly generation limits from Firefly, its suite of generative AI models. Starting immediately, new subscribers can create unlimited image and video generations across both Adobe's own models and supported third-party AI models, but you'll need to act quickly—the offer expires on March 16, 2026.

What's Changing with Adobe Firefly

Until now, Firefly subscriptions came with a set number of image generation credits that capped how many generations users could create each month. This limitation has been a point of friction for creative professionals who need to experiment and iterate as part of their workflow.

With this change, Adobe is lifting these caps on firefly.adobe.com and Firefly Boards for anyone who subscribes before the March 16 deadline. The offer applies to several Firefly plans including Pro, Premium, and various credit-based tiers (4,000, 7,000, and 50,000 credit plans).

The Full Range of Available Models

What makes this particularly interesting is the breadth of models now available without limits. Subscribers get unlimited generations with:

• Adobe's commercially safe Firefly image and video models
• Google's Nano Banana Pro - Google's image generation model
• OpenAI's GPT-Image 1.5 - OpenAI's dedicated image generation model
• Runway's Gen-4 Image - Runway's latest image generation technology

The inclusion of third-party models alongside Adobe's own Firefly models gives creators unprecedented flexibility in choosing the right tool for each project.

Why This Matters for Creative Workflows

Adobe cites compelling data to justify this move: 86% of creators now use AI in their daily workflows, and over the past year, the length of their prompts has doubled. This indicates that AI has evolved from a novelty to an integral part of the creative process.

The company notes that unlimited generations help creators "stay in the creative flow" without worrying about hitting credit limits during the trial-and-error phase of creative work. This is particularly valuable for:

• Concept development in Firefly Boards, where teams can iterate quickly
• Video editing with the browser-based Firefly video editor
• Image refinement using Prompt to Edit for natural language adjustments
• Collaborative projects that require multiple rounds of feedback and revision

The Fine Print

It's important to note that this unlimited generation offer is valid only for standalone Adobe Firefly subscriptions, not for Creative Cloud subscriptions that include Firefly access. This means if you're primarily a Creative Cloud user, you'll need to evaluate whether a separate Firefly subscription makes sense for your needs.

The March 16 deadline creates urgency for interested users to make a decision, but it also suggests Adobe may be testing this unlimited model before potentially making it permanent or adjusting their subscription structure.

Looking Ahead

With Valentine's Day and Lunar New Year approaching, Adobe is encouraging users to experiment with the newly unlimited platform. The timing is strategic, as these holidays often inspire creative projects and content creation.

This move by Adobe signals a broader trend in the AI creative tools market toward removing friction points and making generative AI more accessible for professional use. As competition in this space intensifies, we may see other platforms follow suit with similar offers or structural changes to their pricing models.

For creative professionals and teams, this temporary unlimited access period represents an opportunity to fully explore Firefly's capabilities without the usual constraints, potentially reshaping how AI fits into their creative workflows.

Learn more about Adobe Firefly