Apple TV+ subscribers can now add Peacock Premium for just $2/month, providing access to major events like the Super Bowl and Winter Olympics while saving over 80% on standalone pricing.
Peacock is set to stream two landmark sporting events: Super Bowl LX on February 8, 2026, and the Winter Olympics opening ceremony on February 6. For Apple TV+ subscribers, this creates a unique opportunity to access both events at minimal cost through a newly available bundle.
Bundle Pricing Breakdown
The core offering provides Apple TV+ subscribers with Peacock Premium access for $2/month when bundled, creating a combined $14.99/month package. This represents significant savings versus standalone services:
- Apple TV+ alone: $12.99/month
- Peacock Premium alone: $10.99/month
- Bundle savings: $9/month (39% discount)
For those preferring an ad-free experience outside live events, the Peacock Premium Plus tier costs $19.99/month when bundled with Apple TV+ – a $10 discount compared to purchasing separately ($12.99 + $16.99 = $29.98).
Apple One Subscriber Options
Apple One bundle subscribers have a separate pathway:
- Peacock Premium Plus (ad-free) available as $11/month add-on
- Represents $5.99/month savings versus standard $16.99 pricing
- Available only for Premium Plus tier, not basic Peacock Premium
Technical Considerations for Viewers
Three critical technical notes for subscribers:
- Live event ads: Super Bowl and Olympics broadcasts will include ads regardless of Peacock tier due to broadcast rights agreements
- Reverse bundling: Existing Peacock subscribers can add Apple TV+ for approximately $2-$4/month extra
- Platform compatibility: Requires tvOS 17+ or iOS 16+ for bundle management via Apple subscriptions
Content Beyond Sports
The bundle extends beyond live sports to Peacock's original series like The Traitors and All Her Fault, while Apple TV+ offers current releases including Shrinking Season 2 and Hijack Season 2. This content library makes the bundle strategically valuable beyond the February sporting events.
Strategic Implications
For developers and product teams building streaming apps, this partnership demonstrates:
- Bundling effectiveness: Tiered discount structures increase platform stickiness
- Event-driven pricing: Major broadcasts can be leveraged for subscriber acquisition
- Cross-platform integration: Seamless subscription management through native OS billing APIs
The Apple TV+/Peacock bundle remains available through at least the Olympics closing ceremony on February 22, providing six weeks of access at promotional pricing. Current Apple TV+ subscribers can activate the offer via Settings > Subscriptions on their Apple devices.
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