Hansmare enters the keychain camera arena with the Haru Mini Retro Camera, offering a nostalgic SLR design, 20MP photos, and 2K video at an ultra-affordable price point.

The ultra-compact retro camera market heats up as Hansmare launches the Haru Mini Retro Camera, a direct challenger to Kodak's popular Charmera. Designed for nostalgia enthusiasts seeking extreme portability, this miniature SLR-styled camera packs surprising specs into a body barely larger than a matchbox.
What Sets the Haru Mini Apart
Measuring just 2.0 x 1.6 x 0.7 inches and weighing only 2.4 ounces, the Haru Mini earns its keychain-ready credentials. Its design explicitly channels classic 35mm SLRs like the Nikon FM2, complete with a silver top plate and black leatherette accents wrapping the body. Unlike disposable toy cameras, it incorporates a functional 1.47-inch IPS display on the rear that serves dual purposes: acting as a digital viewfinder for composition and allowing playback of captured images.

At its core lies a 20MP CMOS sensor capable of shooting stills and recording 2K resolution video. Photos save directly to a microSD card, while the USB-C port handles both data transfer to a computer and enables webcam functionality—an unexpected bonus for such a compact device. Battery life is rated at approximately 65 minutes of continuous use.
Performance Expectations and Image Quality
Manage your expectations regarding optics. As with the Kodak Charmera, the Haru Mini relies on a minuscule sensor paired with a slow, fixed-focus lens. Early sample images reveal limitations typical of this category: soft details in low light, noticeable noise even in well-lit conditions, and constrained dynamic range. Shallow depth-of-field effects are physically impossible given the sensor size and lens design.


Hansmare mitigates these hardware constraints somewhat with built-in digital filters. These presets emulate film stocks or add vintage effects, helping achieve the 'retro' aesthetic buyers likely seek. While it won't replace a smartphone camera for critical shots, the Haru Mini delivers exactly what its form factor promises: spontaneous, stylized snapshots with instant charm.
Kodak Charmera Comparison: Where They Diverge
Positioned squarely against the Kodak Charmera, the Haru Mini distinguishes itself in three key areas:
- Design Authenticity: The Haru Mini leans harder into the SLR aesthetic with more pronounced dial detailing and faux-prism hump, appealing to photography enthusiasts.
- Video Capability: While both shoot video, the Haru Mini's 2K resolution (2560x1440) surpasses the Charmera's 1080p.
- Display Functionality: The Charmera lacks a screen entirely, relying solely on its optical viewfinder. The Haru Mini's IPS panel enables image review and menu navigation.
Both share core limitations: modest low-light performance, fixed-focus lenses, and reliance on digital processing for their signature looks. Battery life is comparable, though the Charmera uses AAA batteries versus the Haru Mini's internal cell.
Target Audience: Who Should Consider It
The Haru Mini Retro Camera isn't for pixel-peepers. It caters to:
- Nostalgia Seekers: Users captivated by vintage SLR aesthetics in a wearable format.
- Casual Snapshot Takers: Those prioritizing fun, spontaneous captures over technical perfection.
- Minimalist/Travel Photographers: Individuals wanting an ultra-lightweight secondary camera for unique stylistic shots.
- Gift Buyers: Its $40 price point makes it an accessible novelty gift.
Pricing and Availability Hurdles
Currently, the Haru Mini Retro Camera is exclusively available in Japan through retailers like Rakuten, priced at approximately $40 USD (¥5,980). International buyers must rely on import services like Zenmarket, which adds shipping fees and potential import taxes. This regional limitation is its biggest drawback compared to the globally available Kodak Charmera.

Verdict: Style Over Substance, Purposefully
The Hansmare Haru Mini Retro Camera succeeds as a fashion-forward, conversation-starting accessory that captures decent-enough images for its intended use. Its authentic SLR styling, functional display, and 2K video give it an edge over the simpler Charmera for retro enthusiasts willing to navigate import channels. Just remember: you're buying charm and convenience, not cutting-edge image quality. For $40, it delivers precisely the fun, lo-fi experience it promises.

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