JBL expands its portable speaker lineup with the vertical-designed Grip, offering a new mid-tier option at $100. Featuring 14-hour battery life, customizable ambient lighting, and AI-enhanced sound, it targets users seeking style without sacrificing durability. This launch signals JBL's strategy to dominate all price points in the competitive Bluetooth speaker market.
JBL is strategically filling a gap in its portable audio arsenal with the introduction of the JBL Grip, a $100 speaker designed to sit between its compact Clip 5 and the more powerful Flip 7. Sporting a distinctive vertical, seltzer-can-like profile, the Grip prioritizes both portability and aesthetic appeal for indoor and outdoor use.
The JBL Grip's vertical design and integrated rope hook emphasize portability. (Credit: JBL/ZDNET)
Key technical specifications position the Grip as a compelling mid-range contender:
- AI Sound Boost: Proprietary AI algorithms continuously analyze and optimize audio output in real-time, aiming for louder volume with minimized distortion.
- Extended Playtime: Offers up to 12 hours standard, extendable to 14 hours using Playtime Boost mode, which conserves power by adjusting EQ settings.
- Robust Build: IP68 rating guarantees resistance to dust and water immersion.
- Bluetooth Auracast: Enables wireless pairing with other Auracast-compatible speakers for amplified sound distribution.
- Ambient Lighting: A customizable light panel adds visual flair, adjustable via the JBL Portable app.
- Power Output: Delivers 16W of power, positioning it between the Clip 5 (7W) and the Flip 7 (25W woofer + 10W tweeter).
The integrated rope hook underscores its grab-and-go nature, suitable for attaching to backpacks or bikes. While it lacks the Flip 7's lossless audio capability, the Grip compensates with superior dust protection compared to the Clip 5 and a wider selection of 10 color options.
Customizable ambient lighting adds a visual element for indoor listening sessions. (Credit: JBL/ZDNET)
Available for pre-order now and launching widely on September 28th, the Grip represents JBL's calculated move to capture consumers seeking a balance of refined design, enhanced features over entry-level models, and the brand's signature ruggedness, all at an accessible $100 price point. This launch intensifies competition in the crowded portable speaker segment, forcing rivals to match this blend of tech, style, and durability.
Source: ZDNET (https://www.zdnet.com/article/jbl-unveils-new-grab-and-go-speaker/)
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