JBL is strategically filling a gap in its portable audio arsenal with the introduction of the JBL Grip, a $100 speaker designed to sit between its compact Clip 5 and the more powerful Flip 7. Sporting a distinctive vertical, seltzer-can-like profile, the Grip prioritizes both portability and aesthetic appeal for indoor and outdoor use.

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The JBL Grip's vertical design and integrated rope hook emphasize portability. (Credit: JBL/ZDNET)

Key technical specifications position the Grip as a compelling mid-range contender:

  • AI Sound Boost: Proprietary AI algorithms continuously analyze and optimize audio output in real-time, aiming for louder volume with minimized distortion.
  • Extended Playtime: Offers up to 12 hours standard, extendable to 14 hours using Playtime Boost mode, which conserves power by adjusting EQ settings.
  • Robust Build: IP68 rating guarantees resistance to dust and water immersion.
  • Bluetooth Auracast: Enables wireless pairing with other Auracast-compatible speakers for amplified sound distribution.
  • Ambient Lighting: A customizable light panel adds visual flair, adjustable via the JBL Portable app.
  • Power Output: Delivers 16W of power, positioning it between the Clip 5 (7W) and the Flip 7 (25W woofer + 10W tweeter).

The integrated rope hook underscores its grab-and-go nature, suitable for attaching to backpacks or bikes. While it lacks the Flip 7's lossless audio capability, the Grip compensates with superior dust protection compared to the Clip 5 and a wider selection of 10 color options.

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Customizable ambient lighting adds a visual element for indoor listening sessions. (Credit: JBL/ZDNET)

Available for pre-order now and launching widely on September 28th, the Grip represents JBL's calculated move to capture consumers seeking a balance of refined design, enhanced features over entry-level models, and the brand's signature ruggedness, all at an accessible $100 price point. This launch intensifies competition in the crowded portable speaker segment, forcing rivals to match this blend of tech, style, and durability.

Source: ZDNET (https://www.zdnet.com/article/jbl-unveils-new-grab-and-go-speaker/)