Pricing for Xiaomi's upcoming flagship phones matches predecessors, with February 28 global launch date confirmed for Europe
The Xiaomi 17 series is set to launch globally on February 28, with European pricing now confirmed to match their predecessors exactly, according to a new report from France.
European pricing matches predecessor models
The Xiaomi 17 and Xiaomi 17 Ultra will maintain the same price points as last year's models in Europe, with the standard Xiaomi 17 starting at €999 for the 12GB/256GB configuration and €1,099 for the 12GB/512GB model. The Ultra variant will be priced at €1,499 for the 16GB/512GB version and €1,699 for the top-tier 16GB/1TB model.
This pricing strategy represents a significant value proposition compared to competitors. As one reader noted in the comments, an iPhone 17 Pro Max with 256GB storage costs approximately €1,300, making the Xiaomi 17 Ultra considerably more affordable despite its premium positioning.
Color options and configurations
The standard Xiaomi 17 will be available in four colors: black, Venture Green, Ice Blue, and Alpine Pink. The Ultra model will come in black, white, and Starlit Green. Both models will launch with 12GB of RAM on the standard version and 16GB on the Ultra, with storage options ranging from 256GB to 1TB.
Battery capacity adjustments for European market
While the devices are expected to be identical to their Chinese counterparts in most aspects, there's an important distinction in battery capacity. The European Xiaomi 17 will feature a 6,330mAh battery, down from the 7,000mAh unit in the Chinese version. The Ultra model will have a 6,000mAh battery in Europe compared to 6,800mAh in China.
These adjustments likely reflect regulatory requirements or optimization for European network bands and usage patterns. The reduction in battery capacity may be offset by software optimizations and more efficient components.
Market positioning and competition
The Xiaomi 17 series faces stiff competition in the European market, particularly from established players like Apple and Samsung, as well as other Chinese manufacturers expanding their European presence. The pricing strategy positions Xiaomi as a premium alternative at a lower price point than traditional flagship devices.
One commenter expressed interest in the upcoming Oppo Find X9 Ultra, highlighting the competitive landscape with features like large camera sensors, 10x optical zoom with 20x lossless capability, and larger batteries. This indicates that consumers are weighing multiple options when considering premium Android devices.
Launch timeline and availability
The February 28 global launch date confirms earlier rumors about the release schedule. This timing allows Xiaomi to capitalize on the post-holiday shopping season and potentially compete with Samsung's Galaxy S25 series, which launched earlier in the year.
European consumers can expect the devices to be available shortly after the announcement, with pre-order bonuses and early bird discounts likely to be offered as standard practice for Xiaomi launches in the region.
The Xiaomi 17 series represents the company's continued push into the premium smartphone segment, competing directly with flagship offerings from Apple, Samsung, and other Android manufacturers. With competitive pricing, high-end specifications, and Leica camera technology on the Ultra model, Xiaomi appears positioned to capture market share in the lucrative European premium smartphone segment.
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