Xiaomi 17 Ultra Leica Edition is headed to global markets with a different name

Global smartphone enthusiasts anticipating Xiaomi's photography-focused flagship have confirmation: The Xiaomi 17 Ultra Leica Edition is officially headed to international markets. Thailand's NBTC certification reveals the device will carry a rebranded identity - Leica Leitzphone powered by Xiaomi. This naming shift connects to Leica's Japanese-exclusive Leitz Phone heritage while establishing a clearer branding strategy for worldwide distribution.

The certification lists model number 25128PNA1G, aligning with a prototype recently spotted in the Geekbench AI database. Testing confirms identical core hardware to the Chinese variant:

• Qualcomm Snapdragon 8 Elite Gen 5 chipset
• 16GB RAM configuration
• Android 16 base operating system
• Xiaomi's HyperOS 3 interface layered on top

This hardware parity ensures global users receive the same performance capabilities as the original model, including advanced computational photography features developed through Xiaomi's ongoing collaboration with Leica. The partnership focuses on color science calibration and lens optimization, particularly for the device's quad-camera array headlined by a 1-inch main sensor.

Pricing strategy appears consistent across regions. The Leica Edition commands a premium over the standard Xiaomi 17 Ultra, with European leaks suggesting approximately €1,499. This positions it as a direct competitor to other ultra-premium imaging smartphones like Samsung's Galaxy S Ultra series.

Notably, the Leitzphone branding marks a strategic shift. Previous Leitz Phone models (1-3) were exclusive to Japan through carrier SoftBank, featuring rebranded Sharp Aquos hardware. By adopting this naming convention globally with Xiaomi's flagship, Leica consolidates its mobile identity while leveraging Xiaomi's established distribution networks.

The global launch is rumored for February 28, putting it in direct competition with other spring flagship releases. For consumers invested in either brand's ecosystem, the device offers full integration with Xiaomi's product portfolio while delivering Leica's distinct photographic signature - though potential buyers should note the premium over Xiaomi-branded equivalents.