Meta's AI Double-Edged Sword: Empowering Advertisers While Harvesting Chat Data for Targeting
Meta unveiled a free Business AI agent to automate customer service and sales for SMBs across its platforms, alongside advanced AI tools for ad creation. Simultaneously, the company announced it will use user chats with Meta AI starting December 16th to personalize ads, with no opt-out available. This aggressive push for AI-driven personalization raises significant questions about user privacy and the boundaries of data utilization.