Ahead of Apple's anticipated iPhone 17 unveiling, Amazon is running a notable promotion on its current-generation flagship. The retailer is offering the unlocked iPhone 16 Pro (128GB) in select colors like Desert Titanium and Black Titanium for $745 – a substantial $255 discount off the standard $1,000 retail price.

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Kerry Wan/ZDNET

The catch? This discount applies specifically to devices classified under Amazon's "Renewed" program. According to Amazon, Renewed products undergo a rigorous process:

"Professionally inspected, tested, and cleaned by qualified suppliers. The device will have no visible cosmetic imperfections when held 12 inches away. Batteries will have a minimum capacity of 80% (though most reportedly test between 95-100%)."

This deal throws a curveball into the typical upgrade calculus. Conventional wisdom suggests waiting for the new model launch (expected within a week), which usually triggers official price drops on older iPhones. As ZDNET's Managing Editor, Reviews, Kerry Wan notes:

"I generally advise consumers to wait it out, if they can. Unless you desperately need a new phone right now, it's always better to see what Apple is offering with its latest devices and how much the older models will be discounted by then."

Why This Deal Matters Now:

  1. Immediate Need: For users with a damaged, malfunctioning, or critically outdated current device, waiting weeks for potential savings isn't feasible. This offer provides immediate access to a top-tier iPhone at a significant discount.
  2. Renewed Confidence: Amazon's Renewed program standards and the included 90-day return/replacement policy mitigate the traditional risks associated with refurbished electronics. This policy is a key differentiator from third-party sellers.
  3. Unlocked Flexibility: The device is carrier-unlocked, ensuring compatibility with major US networks like T-Mobile, AT&T, and Verizon, offering freedom from carrier locks or installment plans.

The Strategic Dilemma:

Buying a flagship iPhone just days before its successor launches is inherently a calculated risk. While $745 is an excellent price today, official price reductions on the new iPhone 16 Pro or deeper discounts on certified refurbished models via Apple itself could materialize post-iPhone 17 launch. However, Apple's certified refurbished stock is often limited, and immediate availability at this price point on a current Pro model is rare outside of major sales events.

Bottom Line for Tech Consumers:

This Amazon Renewed deal represents a strong value proposition specifically for those who cannot wait for the iPhone 17 dust to settle. It leverages the growing maturity and reliability of major retailer refurbishment programs to deliver near-flagship performance at a mid-range price, backed by a robust return window. For everyone else, the imminent Apple event warrants patience to see the full landscape of new features and adjusted pricing before committing. The refurbished market, spearheaded by giants like Amazon, is becoming an increasingly viable and strategic channel for accessing high-end tech.