Ant Group Extends AQ Health App Promotion Through Lunar New Year

Ant Group has extended its Ant A-Fu (AQ) AI health app registration bonus campaign through Lunar New Year's Eve, offering new users an RMB 16.8 ($2.33) Alipay red packet due to strong response. The promotion, originally scheduled to run for two days, was extended after attracting significant user interest during the holiday period.

According to official figures, as of January 2026, AQ has accumulated 30 million monthly active users and answers over 10 million health-related questions daily, making it China's leading AI-native health app. The platform connects users to digital services from 5,000 hospitals, online consultations with 300,000 doctors nationwide, and assistance from over 500 AI Doctor Agents co-developed with top physicians across China.

This promotional extension reflects broader efforts by AI platforms to leverage holiday traffic peaks to accelerate user acquisition and boost engagement. The timing is strategic, as Lunar New Year typically sees increased digital activity as people seek health information and services during the holiday period.

AQ represents Ant Group's push into AI-powered healthcare, combining large language models with medical expertise to provide accessible health consultations. The app's growth to 30 million monthly active users in a relatively short timeframe demonstrates strong market demand for AI-assisted healthcare services in China's digital health ecosystem.

The RMB 16.8 red packet incentive, while modest in monetary value, serves as an effective user acquisition tool in China's competitive digital health market, where platforms often use similar promotional tactics to attract new users during peak periods.