Apple's March 4 Launch Event: New Products and What to Expect

Apple is hosting a unique multi-day launch event on March 4, with simultaneous press events in New York, London, and Shanghai, potentially unveiling new iPhones, iPads, Macs, and displays.

Apple is holding a special event for press on Wednesday, March 4 in three locations around the world, and rumors indicate there are lots of new products that could launch. Here's everything to expect, including hardware launches, format, and more.

Format: In-person event for press, possibly following multi-day launches

Apple is doing something unusual with its March product rollouts. Historically, the company has at times had a live-streamed event or keynote video in March, and other times it's launched new products via press releases. There have also been occasions when press has been invited to private briefings that they couldn't disclose in advance.

This March, it sounds like Apple will take a unique approach. The company invited press to a "special Apple Experience" happening simultaneously in New York, London, and Shanghai. The invites were not made under NDA, so they quickly spread online. Well-informed sources like Mark Gurman have said Apple intends to roll out new products daily in the lead-up to March 4.

That means we could get hardware launches via press release on Monday March 2, Tuesday March 3, and Wednesday March 4. Then, press would get to try all of the new products in person. All of this means there likely won't be an "event video," but we might get shorter videos each day alongside the new product announcements.

New products: All of the potential hardware launching

Apple has an especially large batch of new products rumored to be coming soon. There are new Macs, iPads, and even a new iPhone expected soon. Here's an overview of what might launch on March 4 or in the days just beforehand:

iPhone 17e

A19 chip
Center Stage front camera
MagSafe

Base iPad

A18 chip with Apple Intelligence support

M4 iPad Air

M4 chip with few other changes

MacBook

Fun colors, low cost
A18 Pro chip

M5 MacBook Air

New M5 chip
Likely refreshed color options

MacBook Pro with M5 Pro and Max

14-inch and 16-inch models
High-end M5 chips

M5 Mac Studio

M5 Max option
Also a brand new M5 Ultra chip

Apple Studio Display 2

120Hz ProMotion support
HDR

Second Mac Display

Two Mac displays are coming, so this might be a new Pro Display XDR

There are also a few 'wildcard' Apple Home products that have been rumored for a while, but haven't shipped yet. Reporting indicates the hardware is being held back by Siri's delayed upgrades, so they're unlikely to launch in early March—but it's always possible. Wildcard products include:

Apple TV 4K with A17 Pro

Upgraded chip for Apple Intelligence support
Possibly built-in camera

HomePod Touch

Brand new product with 7-inch touch screen
Centered around AI Siri

HomePod mini 2

New chip
Audio improvements, and more

9to5Mac's own Chance Miller will be present at the event in New York, and we'll have full coverage of everything Apple announces in the lead-up.

What do you expect from Apple's March 4 announcements? Let us know in the comments.

Apple’s March 4 launch event: New products and what to expect - 9to5Mac

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