Apple TV users get $2/month Peacock, including Super Bowl and Olympics

Apple TV users can now add Peacock Premium to their subscription for just $2/month, a substantial discount from Peacock's standalone price of $10.99/month. This bundle deal, announced today, provides access to two of the biggest TV events of the year: the Super Bowl and the Winter Olympics.

The Numbers Behind the Deal

The math is straightforward and compelling. Apple TV alone costs $12.99/month, while Peacock Premium is $10.99/month when purchased separately. Together, that's $23.98/month. The bundle, however, costs just $14.99/month—a savings of nearly $9/month or about $108 annually.

For those wanting the ad-free experience, Peacock Premium Plus typically costs $16.99/month. Apple TV subscribers can get this plan for $6.99/month—a $10 discount that makes the premium tier much more accessible.

What You Get With the Bundle

Beyond the price advantage, the bundle provides access to Peacock's extensive sports coverage. The streaming service is currently airing the Super Bowl and will be the exclusive home for the 2026 Winter Olympics. This makes the bundle particularly attractive for sports fans who want to avoid missing these major events.

Peacock has been building its sports portfolio, and this partnership with Apple TV represents a significant move to expand its reach. The service has also been investing in original content, with recent hits including reality series The Traitors and drama All Her Fault.

Apple One Subscribers Aren't Left Out

Apple One subscribers can also benefit from Peacock discounts, though the options are more limited. They can add Peacock Premium Plus (the ad-free tier) for $11/month, down from the standard $16.99. While this isn't quite as good a deal as the Apple TV bundle, it still represents significant savings for those already in the Apple ecosystem.

The Reverse Bundle

Interestingly, the discount works in reverse as well. Peacock subscribers who don't currently have Apple TV can add Apple's streaming service for just a few extra dollars, making it easier to access both platforms' content libraries.

Content Beyond Sports

While the sports coverage is the headline feature, both services offer substantial content libraries. Apple TV is currently airing new seasons of popular shows like the comedy Shrinking and thriller Hijack, with more content on the way. Peacock continues to expand its original programming alongside its sports offerings.

The bundle represents a strategic move by both companies to increase subscriber retention and attract new users by offering complementary services at a reduced price point. For consumers, it's a rare opportunity to access premium content from two major streaming services at a significant discount.

The bundle is available immediately to existing subscribers of either service, with new subscribers able to sign up for the combined package from the respective service's website or app.