For years, Hisense was synonymous with value-focused televisions, but the brand has steadily climbed the ranks, now offering feature-rich models that challenge established premium players like Samsung and Sony. ZDNET's comprehensive testing, led by Taylor Clemons, reveals a diverse 2025 lineup catering to every budget and use case, from high-octane gaming setups to elegant living room centerpieces and dedicated streaming hubs. The key to Hisense's appeal remains its ability to pack impressive specs – think QLED panels, Dolby Vision HDR, Dolby Atmos audio, and refresh rates up to 144Hz – into packages often significantly more affordable than the competition.

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ZDNET's testing highlights the visual prowess of modern Hisense TVs like the flagship U9N.

The Standout: Hisense U9N (Best Overall)
Topping the list is the Hisense U9N, representing the pinnacle of the brand's current offerings. This isn't just a TV; it's a statement piece engineered for performance:
* QLED Brilliance & Processing: Features a high-end QLED panel driven by the proprietary Hi-View Engine X chipset, dynamically optimizing picture settings for stunning clarity, color, and contrast across all content.
* Gaming & Motion Mastery: A native 144Hz refresh rate combined with AMD FreeSync Premium Pro VRR virtually eliminates motion blur and screen tearing, making it exceptional for fast-paced console gaming and sports.
* Immersive Audio-Visual: Supports both Dolby Vision HDR for breathtaking highlights and shadows and Dolby Atmos for multidimensional sound, enhanced by its integrated 4.1.2CH speaker system.
* Smart Hub: Comprehensive app support via its smart platform, controllable via Alexa or Google Assistant.
* Considerations: Primarily available in large formats (75" or 85"), commanding a premium price point. Ideal for those seeking a flagship experience without the absolute top-tier brand tax.

Value Champion: Hisense A7 (Best Budget)
Proving that affordability doesn't mean compromise, the Hisense A7 delivers remarkable value:
* Surprising Specs for the Price: Offers 4K resolution and Dolby Vision HDR support across sizes from 43" to 75", all typically under $500.
* Core Smart Features: Includes built-in voice control (Alexa/Google Assistant) and screen sharing via Chromecast.
* Solid Performance: Provides impressive picture quality and decent audio (DTS Virtual:X) for everyday viewing.
* Limitations: Lacks Dolby Atmos and the higher 120Hz/144Hz refresh rates found in pricier models; refresh rate is 60Hz. No Apple AirPlay.

Pixel-Perfect Play: Hisense U8N (Best for Gaming)
Console gamers seeking smooth, tear-free action should look to the Hisense U8N:
* High-Performance Playground: Boasts a 144Hz refresh rate and AMD FreeSync Premium Pro VRR, crucial for fluid gameplay and eliminating stutter.
* Visual Fidelity: Dolby Vision IQ intelligently adjusts HDR settings for optimal detail and color in games and movies.
* Atmospheric Audio: Dolby Atmos support enhances immersion directly from the TV speakers.
* Sizes: Available from 55" to 85".
* Gamer's Note: Lacks Nvidia G-Sync support; priced higher than entry-level models but offers significant gaming advantages.

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The Hisense U8N is engineered for smooth, responsive console gaming.

Streaming Simplified: Hisense QD6 (Best for Streaming)
Designed as an entertainment hub, the Hisense QD6 leverages the Fire TV platform:
* Vast App Ecosystem: Instant access to thousands of streaming apps (Netflix, Prime Video, Max, etc.) right out of the box.
* Visual Quality: 4K resolution and Dolby Vision HDR ensure a quality streaming experience.
* Affordable Large Screen: Available in 75" and 85" sizes at very competitive prices.
* Considerations: Platform is heavily ad-supported and Amazon-centric (no Google Assistant voice control). Limited to a 60Hz refresh rate and lacks Dolby Atmos (uses DTS Virtual:X).

Art Meets Tech: Hisense S7 Canvas (Best Looking)
For those prioritizing aesthetics when the TV is off, the Hisense S7 Canvas competes with Samsung's The Frame:
* Gallery Design: Features interchangeable bezels and a dedicated art mode to display personal photos or curated artwork, transforming into a decorative piece.
* Solid Specs: Includes a QLED panel, 144Hz refresh rate, 4K resolution, and Dolby Vision HDR.
* The Trade-off: While specs are respectable, picture quality (particularly contrast and brightness) doesn't quite match premium non-art TVs in its price range. The premium is for the design.

Beyond the Mainstream: Niche Options
* Hisense L9Q (Laser TV): An ultra-short-throw projector offering a cinematic experience (80"-200" adjustable screen) with 4K, Dolby Vision, and IMAX Enhanced mode.
* Hisense U76 (Big Screen): A massive 100" QLED option with 144Hz, Dolby Vision, and Dolby Atmos for a true home theater feel.

Choosing Your Hisense: Key Considerations
ZDNET's testing emphasizes evaluating TVs based on real-world usage:
1. Primary Use: Gaming (prioritize high refresh rate & VRR)? Streaming (focus on smart platform & app support)? General viewing/home theater (balance picture/audio quality)? Art display?
2. Budget: Hisense excels across price points. Define your limit.
3. Room Size: Measure your space. A 75"+ TV needs significant room, while smaller spaces benefit from 43"-65" options.
4. Feature Priorities: Is Dolby Vision/Atmos essential? Do you need 120Hz+ for gaming/sports? Which voice assistant ecosystem (Google, Alexa) do you prefer?
5. Smart Platform: Google TV (wider assistant support) vs. Fire TV (deep Amazon integration) – choose your ecosystem.

The Hisense Verdict: Value Redefined
Hisense's 2025 lineup demonstrates a brand hitting its stride, offering compelling alternatives at nearly every tier. The U9N proves Hisense can compete on pure performance, while the A7 redefines expectations for budget TVs. Whether it's the gaming prowess of the U8N, the streaming convenience of the QD6, or the artistic flair of the S7 Canvas, there's a thoughtfully designed Hisense TV tailored to specific user needs. For developers and tech enthusiasts building home environments, Hisense represents a smart blend of advanced display technology, smart features, and aggressive pricing, making premium home entertainment more accessible than ever.

Source: Based on testing and analysis by Taylor Clemons, Staff Writer at ZDNET. Original article: Best Hisense TV.