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In a strategic move ahead of Amazon Prime Day, Insta360 has slashed the price of its X4 360-degree action camera to $340—a 32% discount that marks its lowest cost ever. For developers, engineers, and tech enthusiasts exploring immersive content creation, this isn't just a bargain; it's a democratization of tools that were once prohibitively expensive. The X4 delivers 8K video at 30fps, 5.7K at 60fps, and features dual 1/2-inch sensors with industry-leading stabilization, making it ideal for prototyping VR experiences, documenting technical projects, or capturing dynamic field data.

Why the X4 Stands Strong Against Its Successor

Despite the launch of the newer Insta360 X5, the X4 remains a powerhouse. The X5 offers marginal upgrades like enhanced low-light performance and waterproofing to 15 meters (versus the X4's 10 meters), but at $550, it commands a $210 premium. For many in the tech community, the X4's core strengths—identical 8K resolution, the signature 'invisible selfie stick' effect for seamless 360 shots, and robust battery life—deliver exceptional value. As Prakhar Khanna notes in ZDNET's coverage:

"The Insta360 X4 can still be considered a solid contender... you are getting the same resolution for $210 less."

This affordability is crucial for startups or indie developers experimenting with spatial computing. Backward compatibility with older X-series batteries also reduces long-term costs, a nod to sustainable tech practices.

Key Features Driving Developer Appeal

  • High-Resolution Capture: Shoot in 8K for detailed footage that holds up in post-processing or AI-driven analysis.
  • Stabilization & Durability: Advanced flow-state stabilization ensures smooth output even in rugged environments, paired with IPX8 waterproofing.
  • Creative Flexibility: Reframe 360-degree footage into standard video post-shoot, useful for tutorials or documentation.
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Insta360 X4: A versatile tool for immersive content creation. (Credit: Insta360/ZDNET)

The deal, rated 4/5 by ZDNET's editorial team, expires on September 28, 2025. While Prime Day may bring further discounts, this early price cut reflects a tactical shift to capture budget-conscious innovators. As high-resolution cameras become integral to fields like robotics and telepresence, such accessibility accelerates experimentation—proving that sometimes, the 'previous gen' is the smartest investment for forward-thinking creators.

Source: Based on reporting by Prakhar Khanna for ZDNET.