Elevating Home Entertainment with Wireless Audio Innovation

In an era where immersive experiences define premium home theaters, LG's S95TR soundbar emerges as a technological marvel, combining high-fidelity audio with seamless wireless integration. Priced at $996 after a $600 discount from its original $1,599, this system isn't just about volume—it's about transforming ordinary content into a cinematic adventure. As reviewed by Artie Beaty for ZDNET, the S95TR's blend of Dolby Atmos, DTS:X, and AI-driven calibration sets a new benchmark for audio enthusiasts, though its full potential shines brightest when paired with LG's flagship OLED TVs.

Engineering Excellence: Wireless Design and Setup

The S95TR system comprises four components: a main soundbar, a wireless subwoofer, and two compact rear speakers, all connected via minimal cables—just power cords and an HDMI cable. This wireless architecture eliminates the clutter of traditional surround sound setups, addressing a common pain point for users. As Beaty notes in his testing:

"The setup is simple. After plugging in the speakers in the instructed order, installing the app, and adding the soundbar to the app, the speakers undergo a tuning process specific to your room setup."

The proprietary AI Room Calibration optimizes audio output based on room acoustics, a feature Beaty confirmed made a "noticeable difference" in sound quality. However, accessing advanced functionalities requires the LG Soundbar app, a slight inconvenience as it operates separately from LG's broader ThinQ ecosystem.

Performance: Clarity, Immersion, and Real-World Testing

Where the S95TR truly excels is in its audio delivery. Beaty's rigorous tests revealed significant improvements over standard TV speakers and budget soundbars. Dialogue clarity, enhanced by an up-firing center speaker, resolved common issues like muffled speech, allowing viewers to ditch subtitles. In action scenes, the system's 9.1.5 channel configuration created a 3D soundscape with precise directional effects—explosions rumbled through the subwoofer while ambient noises, like road sounds in a car scene, enveloped the listener from the rear speakers.

Gaming performance is equally impressive, with 120Hz HDR10 pass-through ensuring lag-free audio for consoles like the PS5. Beaty observed:

"At one point, a sound behind me was so realistic that my dog shot his head up to see who was there."

For family-friendly use, a Night Time Mode reduces bass intensity without sacrificing surround effects, ideal for late-night viewing. Yet, the system's reliance on newer LG TVs for features like WOW Orchestra (which syncs TV and soundbar audio) may limit its appeal for non-LG households.

Value Analysis: A High-Cost Investment with High Returns

Despite the premium price, the S95TR's performance justifies the cost for serious audio aficionados. Competing wired systems with similar specs often exceed this price when pieced together, making the S95TR a cost-effective, all-in-one solution. Its durability and feature set—such as HDMI eARC support and multi-device connectivity—future-proof home theaters, aligning with trends toward integrated smart home ecosystems. However, budget-conscious buyers might find sub-$400 alternatives sufficient for basic needs, highlighting a divide in the audio market.

As wireless audio technology evolves, products like the S95TR underscore a shift toward user-friendly, high-performance solutions that prioritize experience over complexity. For those seeking to elevate their entertainment, this discount offers a rare opportunity to invest in top-tier tech without compromise.

Source: Based on testing and analysis by Artie Beaty for ZDNET, originally published on June 18, 2024, and updated on July 21, 2025.