Meta introduces 'Dear Algo' feature allowing Threads users to customize their feed by writing polite requests to the algorithm, though changes only last three days before reverting to default settings.
Meta has introduced a new feature for Threads called "Dear Algo" that allows users to customize their feed algorithm by writing polite requests, though the changes will only last for three days before reverting to the default settings.
The feature, announced on Wednesday alongside plans for a massive 1 GW AI datacenter in Lebanon, Indiana, lets Threads users make custom tweaks to their algorithm by publishing public posts written as letters to the algorithm. Users can request to see more or less of particular topics, with the Dear Algo posts also being shareable by others to have the same effect on their accounts.
Meta says the three-day limit is designed to keep users "connected to the most current conversations," though critics note this could also serve the company's interest in promoting controversial content that drives engagement. The company provided limited examples of what users can request, mentioning topics like NBA games or general categories like podcasts, but didn't clarify how specific these requests can be.
The introduction of Dear Algo comes as Meta continues to face criticism over its algorithms, which have been accused of racial bias, promoting divisive content, and potentially radicalizing users. The company eliminated chronologically sorted Facebook feeds over a decade ago in favor of algorithmically determined content presentation, a decision that has remained controversial.
While Dear Algo may help some users get a more tailored experience temporarily, the feature's limitations have raised questions about Meta's commitment to user control over their social media experience. The company hasn't announced plans to bring Dear Algo to its other platforms like Instagram and Facebook, meaning users of those services will continue to rely on the standard algorithm without AI-powered customization options.
Meta did not respond to requests for comment on the new feature or its implications for user experience and content moderation.
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