Night Media Raises $70M to Expand Beyond Influencer Management Into Gaming, Sports, and Music

Night Media, the talent management firm behind some of Twitch's biggest stars including Kai Cenat, has raised $70 million in a funding round led by StepStone to expand beyond its core influencer business into gaming, sports, and music verticals.

The investment comes as the influencer economy matures and talent agencies seek new revenue streams beyond traditional social media management. Night Media's portfolio includes top creators across platforms, with Cenat representing one of Twitch's most-watched streamers.

Market Context

The funding round signals growing investor confidence in the creator economy's evolution from individual platform monetization to full-service entertainment management. As social media platforms mature and competition intensifies, agencies are diversifying to provide end-to-end career management across multiple entertainment sectors.

Strategic Implications

• Vertical Expansion: Moving into gaming, sports, and music represents a natural progression for talent agencies with deep creator relationships
• Cross-Platform Opportunities: The funding enables Night Media to help creators build careers that span multiple entertainment industries
• Market Consolidation: As the influencer space matures, larger agencies are positioning themselves as comprehensive entertainment companies

Industry Impact

The investment reflects broader trends in the creator economy, where successful influencers increasingly seek representation that can manage opportunities across traditional entertainment sectors. This model mirrors how traditional talent agencies have evolved to serve multi-platform celebrities.

What This Means

• Creator Ecosystem: More comprehensive career management options for top creators
• Industry Integration: Further blurring of lines between social media influence and traditional entertainment
• Investment Trends: Continued capital flow into creator economy infrastructure despite market maturation

The funding positions Night Media to compete with larger entertainment conglomerates while maintaining its focus on digital-native talent. As the creator economy continues to professionalize, agencies that can offer diverse career pathways across entertainment verticals are likely to attract both talent and investment.

This expansion strategy could set a precedent for other talent agencies as they navigate the next phase of the creator economy's evolution from platform-specific monetization to comprehensive entertainment careers.