Apple Music is running a limited-time promotion offering new subscribers three free months of service alongside a library transfer tool that migrates playlists and saved music from Spotify and other platforms.
Apple Music leveraged its Super Bowl advertising presence to promote two significant offers targeting potential subscribers: A three-month free trial for new users and a streamlined music library transfer tool. These initiatives specifically address common barriers for those considering switching from competing services like Spotify.
Key promotional offers
The three-month free trial is available exclusively to new Apple Music subscribers through February 24. Eligible users can activate the offer directly through Apple's promotional page. Existing subscribers or previous trial users will see standard subscription options instead.
The music transfer tool, initially launched last fall, enables seamless migration of saved songs and playlists from competing services. This directly tackles the friction of rebuilding libraries when switching platforms.
How to transfer your music library
Apple provides platform-specific migration paths:
On iPhone/iPad:
- Navigate to Settings > Apps > Music
- Select "Transfer Music from Other Music Services"
- Choose your current music service provider
- Authenticate and select content to migrate
- Tap "Add to Library"
On Android:
- Open Apple Music app
- Tap More (⋮) > Settings
- Select "Transfer Music from Other Music Services"
- Follow same authentication and selection steps
Web alternative:
- Visit music.apple.com
- Click profile image > "Transfer Music"
The system automatically matches tracks to Apple Music's catalog during transfer. Processing times vary based on library size.
Technical considerations
Supported source services include Spotify, YouTube Music, Tidal, and Deezer. Apple maintains a detailed support document addressing common migration issues like:
- Partial transfers when exceeding Apple Music's 100,000 song library limit
- Metadata matching failures for obscure tracks
- Playlist structure preservation nuances
Post-trial, Apple Music subscriptions start at $10.99/month for individuals. The service is also included in various Apple One bundles combining multiple Apple services.
This dual-offer strategy demonstrates Apple's focused approach to converting users from competing platforms by simultaneously reducing financial barriers and eliminating the technical friction of library migration.
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