Converge Raises $5.7M to Help Consumer Brands Track Marketing Performance

Converge, a New York-based startup building marketing analytics infrastructure for consumer brands, has raised $5.7 million in seed funding to help companies understand which marketing efforts drive profitable growth. The round was led by Y Combinator, General Catalyst, and the founders of Posthog, Algolia, and Shipbob.

The Problem: Marketing Attribution at Scale

For consumer brands spending millions on marketing across dozens of channels, understanding what actually drives sales has become increasingly complex. Traditional analytics tools struggle with the volume and velocity of data needed to track marketing performance in real-time.

Converge tackles this by processing massive amounts of marketing data - handling $4 billion in annual revenue across its customer base, ingesting 20 terabytes monthly, and processing 5 billion jobs every month. At peak times, the system handles 6,000 jobs per second.

The Solution: Real-Time Marketing Analytics

Founded by Jan-Henrik, Jerome, and Thomas, Converge provides consumer brands with up to a dozen daily check-ins on their marketing performance. The platform allows brands to drill down into what's working and make data-driven decisions about million-dollar marketing budget allocations.

The company's technology enables queries that can join, window, and aggregate up to 100 million rows (100GB) in seconds, all in real-time. This level of performance is critical for brands that need to make quick decisions about their marketing spend.

Building for Scale from Day One

What makes Converge unique is its approach to infrastructure. The founding team has built systems that most companies don't touch until much later in their growth. They're now looking for a founding platform engineer to own and scale this infrastructure layer.

Key technical challenges include:

• Building services that can ingest up to a trillion jobs per month
• Optimizing Clickhouse CPU and memory usage through flamegraph analysis
• Materializing attribution datasets for real-time billions-row queries
• Creating a SQL dialect for customers to directly query Converge data

The role requires deep expertise in both OLTP and OLAP databases (they use Postgres and Clickhouse), experience with large-scale data systems, and the ability to work with daily and weekly timelines rather than multi-quarter migrations.

Traction and Team

Converge has already attracted 200+ consumer brands as customers, including publicly traded companies. The founding team brings unique experience - all three co-founders have written production code for Converge, and they closed their first publicly traded customer during their Y Combinator batch from a living room in San Francisco.

The company is headquartered in New York City and operates in-person, reflecting their belief in the value of close collaboration for building complex infrastructure.

Looking Ahead

With fresh capital in hand, Converge plans to expand its platform capabilities and continue scaling to serve the world's largest consumer brands. The company is positioning itself as the infrastructure layer that enables data-driven marketing decisions at scale.

For engineers interested in working on hard infrastructure problems at massive scale, Converge represents an opportunity to build the data platform layer for one of the fastest-growing areas in marketing technology.