Microsoft's purchase of 2.85 million soil carbon credits from Indigo Carbon represents the largest-ever corporate soil carbon deal, but intensifies debates about measurement accuracy and corporate climate strategies.

Microsoft has committed to purchasing 2.85 million soil carbon credits from agricultural firm Indigo Carbon, a transaction valued between $171 million and $228 million according to sources familiar with the deal. This agreement represents the largest-ever purchase of agricultural soil carbon credits by a corporation, accelerating Microsoft's push to meet its 2030 carbon-negative pledge. The credits are linked to regenerative farming practices across U.S. croplands, where techniques like no-till planting, cover cropping, and optimized fertilizer use theoretically trap atmospheric carbon in soil.
Regenerative agriculture has gained significant traction in corporate sustainability circles as companies seek scalable carbon removal solutions beyond traditional offsets like forestry projects. According to Indigo Carbon's methodology, farmers implement verified practices that increase soil carbon sequestration, generating credits based on modeled estimates of carbon storage. Microsoft's massive purchase signals confidence in this approach, with VP of Energy and Carbon Removal Brian Marrs stating, "Soil represents one of the largest untapped carbon sink opportunities globally."
However, the deal arrives amid intensifying scientific scrutiny of soil carbon credit integrity. Critics highlight three core challenges: measurement uncertainty, additionality verification, and permanence risks. Unlike direct air capture technologies that provide precise carbon accounting, soil carbon levels fluctuate based on weather, farming practices, and measurement techniques. A 2025 study in Nature Geoscience found soil carbon models may overestimate sequestration by 30-40% due to sampling limitations. Additionally, experts question whether credits reward farmers for practices they would have adopted anyway without credit revenue.
"This is a bet on a methodology still being refined," explains Dr. Jane Foster, a soil scientist at the Land Institute. "While regenerative practices undeniably improve soil health and water retention, translating those benefits into quantifiable, durable carbon storage requires far more ground-truthing. Rainfall variations alone can cause significant carbon release in subsequent seasons." Critics also note that carbon stored in soil can be rapidly released if farmers revert to conventional tillage or if extreme weather events disrupt ecosystems.
Microsoft has structured the deal to address some concerns. The agreement includes provisions for third-party verification using emerging technologies like satellite monitoring and soil sampling across participating farms. Indigo Carbon further claims its program requires farmers to maintain practices for 10 years to ensure permanence. Yet even proponents acknowledge the market's immaturity. "We're building the plane while flying it," admits Indigo CEO Ron Hovsepian, whose company has raised over $1.3 billion to develop agricultural carbon programs.
The transaction's scale highlights tech giants' disproportionate influence on carbon removal markets. Microsoft has committed over $2 billion to carbon removal projects since 2020, including direct air capture facilities and now regenerative agriculture. This purchasing power accelerates market development but risks crowding out smaller buyers. Energy analyst Liam Donovan observes: "When a single company commands such market share, it inevitably shapes methodologies toward their risk tolerance and reporting needs—potentially at odds with scientific rigor."
As the deal progresses, its real-world impact will be measured beyond credit counts: in whether it drives permanent adoption of regenerative practices among farmers, improves soil health monitoring standards, and delivers verifiable atmospheric carbon reduction. Success could cement soil carbon as a climate solution; failure might reinforce arguments for stricter regulations on nature-based carbon credits. With the Science Based Targets initiative preparing new land-sector guidance this year, Microsoft's experiment will face intense scrutiny.
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| Alt: Tractors preparing fields using regenerative agriculture techniques

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