Stockholm and New York-based startup Operator23 has launched a platform that lets businesses automate complex workflows using natural language commands instead of traditional automation tools or custom code.

No-Code Automation That Understands Context

The platform positions itself as an alternative to tools like Zapier and Make, targeting users who need more sophisticated automation than simple if-this-then-that logic can provide. Instead of building visual workflows or writing scripts, users describe what they want accomplished in plain English.

"I used to waste 10 hours a week manually routing support to the right projects because Zapier couldn't handle the 'nuance' of our client list," says Eric Åkermo, Partnership Manager at SSEBL. "Operator23 isn't a tool I configured, it's an operator I explained and gave feedback to that waits for my approval."

Multi-Day Workflows and Proactive Recovery

Operator23's agents can handle workflows that span days or weeks, waiting for real-world events like email replies, document signatures, or form submissions before proceeding. This addresses a key limitation of traditional automation tools that struggle with time-based dependencies.

The platform includes a self-healing feature where dedicated AI agents monitor for failures and automatically attempt repairs when APIs change or errors occur. Users receive updates but don't need to troubleshoot issues manually.

900+ Integrations and Browser Automation

Through integrations with over 900 applications, the agents can perform tasks ranging from CRM data enrichment and lead scoring to complex research workflows. The platform also includes browser automation capabilities, allowing agents to visit websites, fill out forms, and extract data without human intervention.

"I'm juggling three people's jobs; I don't have time for help articles," says Hugo Mårdh, SDR at MyAirspot. "Operator23 gives me a 'shipment tracking' view of every asset it processes in real-time. I can finally step away from the screen without worrying about an automation breaking quietly."

Pre-Built Workflows and Team Collaboration

Operator23 offers pre-configured workflows for common business processes like sales prospecting, lead scoring, customer notifications, and multi-channel campaign orchestration. Teams can share and collaborate on workflows, with changes visible to all members.

Corey T, Business Developer at Meetgoran, notes that his two-person development team avoided weeks of custom Claude agent development: "Operator23 let us skip the boilerplate. We just describe the logic."

Pricing and Availability

The platform offers a free tier with two agents and 10 tasks per month, plus paid plans starting at $19 for 100 tasks. A Pro tier provides unlimited agents and 500 tasks monthly for teams needing more capacity.

Operator23 is available now at operator23.com, with integrations spanning CRM systems, email platforms, messaging apps, and productivity tools.