Sony's Playerbase Program: Become a Character in Gran Turismo 7

Sony is giving one lucky gamer the chance to literally become a character in Gran Turismo 7. The company has launched a new community program, dubbed The Playerbase, that allows die-hard fans to audition and have their faces and likenesses scanned to appear in its biggest PlayStation-exclusive titles.

Starting today, gamers 18 years and older with a PlayStation Network account in the Americas, Europe, Asia, South Africa, or Australia can apply via the PlayStation Playerbase website. Interested gamers need to sign in with their PSN ID and answer a few questions: explain what PlayStation means to them, share their happiest memories of their favorite PlayStation games, and detail the number of hours they've poured into them.

PlayStation will review the applications and shortlist a small group of finalists, who will be interviewed via video call to determine if they are worthy of having their likeness added to Gran Turismo 7. From there, the lucky winner will be flown out to a visual arts studio in Los Angeles for a full 3D scanning session.

The winner will appear in Gran Turismo 7 as a limited-time character portrait scattered throughout the game. They'll also team up with artists and designers to create a custom fantasy logo and unique vehicle livery that will be permanently displayed in Gran Turismo 7's Showcase menu. PlayStation will cover all expenses for the winner and a guest.

The winner will be selected and announced in the summer of 2026, with their in-game debut arriving in a later update.

While Gran Turismo 7 is the first game to receive this treatment, Sony has hinted at expanding the program to other PlayStation Studios titles. According to the announcement, more games are rumored to follow, including God of War, Marvel's Spider-Man, Wolverine, and possibly Astro Bot.

This initiative represents Sony's latest effort to celebrate its gaming community. As Isabelle Tomatis, Global Marketing VP at Sony Interactive Entertainment, stated in the official blog post: "For over 30 years, we've continued to look for ways to celebrate our gaming community, which plays a vital role in PlayStation's history and future."

The Playerbase program is Sony's way of saying thank you to the players who make PlayStation what it is today, offering an unprecedented opportunity for fans to literally step into the world of their favorite games.