Vivo X300 Ultra European Pricing Leak Suggests €1,900 Launch Price

A new price leak for the upcoming Vivo X300 Ultra suggests the European model will launch at €1,900, contradicting earlier reports of a €2,000 price tag. According to Roland Quandt, citing a European retailer, the Zeiss camera flagship will be slightly cheaper than previously leaked screenshots from Vivo Austria's official online store indicated.

The €1,900 price point means Vivo would not be charging more than Apple does for its 1TB iPhone 17 Pro Max, making this a more competitive positioning in the premium smartphone market. However, these prices are still substantial, especially considering this is the top version with 16GB of RAM and 1TB of storage.

Camera Kit Bundle Pricing

Quandt also mentioned a second euro price for a package that includes the teleconverter. While it's not entirely clear which bundle this refers to, it's likely the one with the 400mm G2 Ultra tele extender. The full package with the camera kit and teleconverter is apparently expected to retail for around €2,300, representing a €400 premium for the enhanced photography capabilities.

Import vs. European Model

For consumers looking to save money, the China model remains an attractive option. We recently published an up-to-date price overview with several tips and tricks for minimizing the trade-offs when importing from China. The China model will begin shipping from most import retailers as early as next week, while the official European price will be confirmed on April 16, 2026.

Vivo Austria is advertising significant discounts for pre-order customers, but these require purchasing a large amount of accessories for the Vivo X300 Ultra before availability begins, which may not appeal to all buyers.

Camera System Highlights

The Vivo X300 Ultra is positioning itself as a serious competitor in the premium smartphone camera segment. The device features a comprehensive Zeiss camera system that has been generating significant buzz in the tech community. Early hands-on videos and photo samples have showcased the impressive capabilities of this zoom flagship, particularly its 70x zoom functionality and professional stabilization for the new telephoto lens.

Recent comparisons have pitted the Vivo X300 Pro against competitors like the Xiaomi 17 Ultra in camera showdowns, with the Vivo system earning praise for its ultrawide lens quality and color science. The device represents Vivo's most uncompromising approach to mobile photography yet, with the camera system being notably thicker than even the already substantial Vivo X200 Ultra.

The €1,900 European launch price, while still premium, positions the Vivo X300 Ultra as a more accessible option for photography enthusiasts who want flagship camera capabilities without crossing the €2,000 threshold that many competitors have established in this segment.