Overview

Augmented Reality (AR) in Web3 overlays digital content onto the physical world, using blockchain to provide a layer of trust, ownership, and persistence. Unlike traditional AR, Web3 AR allows digital objects in the real world to be unique, tradable, and owned by individuals rather than controlled by a single company.

Key Concepts

  • Digital Twins: Creating AR representations of physical objects that are linked to on-chain tokens.
  • Geospatial NFTs: Placing digital assets at specific physical coordinates, verifiable via blockchain.
  • Proof of Authenticity: Using blockchain to ensure that an AR overlay (like a digital fashion item) is genuine and authorized by the creator.

Use Cases

  • Digital Fashion: Wearing AR-based clothing or accessories that are owned as NFTs.
  • Interactive Marketing: Scavenger hunts or location-based rewards tied to blockchain transactions.
  • Art Installations: Persistent digital art placed in public spaces, accessible via AR-enabled devices.

Related Terms