Overview

WPO encompasses a wide range of techniques aimed at reducing latency, improving load times, and enhancing the responsiveness of web pages. It is a critical aspect of modern web development that impacts user retention, conversion rates, and SEO.

Core Pillars

  • Network Optimization: Reducing the number and size of requests (compression, caching, CDNs).
  • Rendering Optimization: Streamlining the Critical Rendering Path.
  • Asset Optimization: Compressing images, minifying code, and using efficient formats.
  • Execution Optimization: Reducing JavaScript execution time and main-thread blocking.

Business Impact

Numerous studies have shown that even millisecond improvements in page speed can lead to significant increases in revenue and user engagement.

Related Terms