Search Results: Salesforce

Australia's public broadcaster is ditching Salesforce Marketing Cloud after eight years in favor of Braze's engagement platform. The strategic shift aims to boost audience targeting, content discoverability, and operational efficiency as part of ABC's broader digital transformation.

Salesforce has publicly refused to negotiate with threat actors behind two massive data theft campaigns impacting nearly 40 major corporations. The attackers stole billions of records using OAuth exploits and social engineering, demanding ransom under threat of public leaks. The takedown of their data leak site raises questions about law enforcement involvement in this unprecedented supply chain attack.

The notorious ShinyHunters collective has launched a public extortion portal leaking stolen Salesforce data from companies including Google, FedEx, and Marriott. Threat actors demand ransoms under threat of full data exposure by October 10, while separately pressuring Salesforce to pay for global customer protection. This coordinated campaign exploits voice phishing and OAuth vulnerabilities, impacting billions of records across major corporations.

Salesforce's 2025 State of Service report shows that 80% of service leaders now view AI agent investment as essential, with automation projected to handle 50% of service cases within two years. The findings highlight how agentic AI reduces costs by over 20% and frees human reps for complex tasks, but success hinges on overcoming data silos and prioritizing multimodal engagement.

The ShinyHunters cybercrime group claims to have stolen 1.5 billion records from 760 Salesforce customers using compromised Salesloft Drift OAuth tokens. Major tech firms including Google, Cloudflare, and Palo Alto Networks were impacted, with attackers weaponizing support ticket data for credential harvesting. The breach highlights critical third-party integration risks and ongoing supply chain threats.

A March compromise of Salesloft's GitHub repositories enabled threat actors to steal Drift OAuth tokens, fueling widespread data theft from Salesforce instances of major tech firms including Google, Cloudflare, and Palo Alto Networks. Mandiant's investigation reveals attackers operated undetected for months, exfiltrating credentials and support case data critical for further compromises.