What’s new with the Amazfit Bip Max

Amazfit has finally expanded its budget lineup with the Bip Max, priced at $99.99 in the US and £99.90/€99.90 in Europe. The device lands roughly a year after the Bip 6, but it brings a set of tangible upgrades that push it closer to the feature set of higher‑priced competitors.

• Display – 2.07 in AMOLED, 390 × 450 px, up to 3,000 nits brightness (about 50 % brighter than the 1.97 in panel on the Bip 6).
• Battery – 550 mAh lithium‑polymer cell, rated for 20 days of typical use (versus 14 days on the older model).
• Storage – 4 GB eMMC replaces the 512 MB NAND flash, giving ample room for music, maps and offline data.
• OS – ZeppOS 5.0 with Flow 2.0 voice assistant, screenshot capability and a refreshed UI.
• Sensors – Optical heart‑rate, SpO₂, accelerometer, gyroscope, barometer and ambient light sensor.
• Health suite – Over 120 sport modes, Hybrid Training, HRV analysis, advanced sleep tracking and a race‑predictor algorithm.
• Navigation – Online and offline maps with route planning in the Zepp app; integration with TrainingPeaks, Runna and Intervals.icu.

How it stacks up against the Bip 6 and rivals

Feature	Amazfit Bip 6	Amazfit Bip Max	Garmin Forerunner 55	Xiaomi Mi Watch Lite
Display	1.97 in AMOLED, 300 nits	2.07 in AMOLED, 3,000 nits	1.04 in transflective, 200 nits	1.55 in LCD, 300 nits
Battery	14 days typical	20 days typical	14 days typical	9 days typical
Storage	512 MB NAND	4 GB eMMC	4 GB eMMC	4 GB eMMC
Price	$79	$99.99	$149	$99
OS	ZeppOS 5.0	ZeppOS 5.0	Garmin OS	Wear OS (Lite)

The most obvious leap is the brighter, slightly larger screen, which makes reading notifications outdoors far easier. The 550 mAh cell pushes endurance past the two‑week mark without compromising on feature depth. While the price climbs $20 over the Bip 6, the storage bump eliminates the need to constantly offload music or map data.

Compared with the Garmin Forerunner 55, the Bip Max is cheaper and offers a richer color display, but it lacks Garmin’s advanced running dynamics and VO₂ max estimates. Against the Xiaomi Mi Watch Lite, the Bip Max wins on battery life and brightness, though the Xiaomi model includes NFC for contactless payments – a feature the Bip Max still misses.

Who should consider the Bip Max

• Casual fitness enthusiasts who want reliable heart‑rate, SpO₂ and sleep tracking without paying premium prices.
• Runners who value offline maps and the race‑predictor tool, especially those who already use TrainingPeaks or Intervals.icu.
• Budget‑conscious buyers who need a smartwatch that looks good on the wrist (the larger AMOLED panel feels premium) but won’t break the bank.
• Travelers who appreciate the 20‑day battery life and the ability to store several gigabytes of offline maps for hiking or city navigation.

Power users who need deep training metrics, built‑in NFC or a more extensive app ecosystem may still gravitate toward Garmin or Wear OS devices, but for anyone seeking a solid all‑rounder under $100, the Bip Max delivers a compelling package.

Final thoughts

Amazfit has taken a sensible approach: keep the price low, add a brighter screen, extend battery life and give the device enough internal storage to be useful offline. The result is a smartwatch that feels more premium than its price suggests, while still delivering the health‑tracking depth that ZeppOS users expect. If you’ve been waiting for an affordable watch that can survive two weeks of regular use and still look crisp in sunlight, the Bip Max is now worth a close look.