Apple's new AirTag looks the same, but features more range and a better speaker

Apple has unveiled the second-generation AirTag, retaining the signature stainless steel and polycarbonate design of its predecessor while introducing meaningful hardware improvements. The updated tracker, announced alongside iOS 18.3, features extended Bluetooth range and a redesigned speaker system—enhancements that address common user pain points without altering the device's familiar form factor.

The unchanged exterior design ensures backward compatibility with existing AirTag accessories like keychains and luggage tags. Internally, Apple has implemented a new Bluetooth 5.3 chipset that extends the effective tracking range by approximately 30% compared to the first-generation model. This improvement stems from both hardware refinements and optimized antenna design, allowing more reliable connections in complex environments like crowded urban areas or multi-story buildings.

The speaker upgrade delivers 50% higher maximum volume with clearer audio projection, significantly improving locate functionality in noisy environments. This addresses a common complaint where original AirTags could be difficult to hear when buried in luggage or furniture. The enhanced speaker uses a redesigned acoustic chamber and vibration membrane that produces distinct, directional tones detectable from greater distances.

For developers, Apple has released updated APIs in Find My Network Accessory Program documentation. These allow third-party accessory makers to leverage the improved range specifications in their own products. The Find My network remains central to the experience, utilizing the same encrypted, anonymous Bluetooth mesh technology for crowd-sourced location tracking.

Existing AirTag users won't need to modify their setup—the new models pair seamlessly with the Find My app in iOS 16.2 or later. Apple maintains its privacy-first approach: Location data remains end-to-end encrypted, and unwanted tracking detection alerts function identically across both generations. Battery life remains unchanged at approximately one year with standard CR2032 coin cell replacement.

The new AirTags are available immediately through Apple's online store and authorized retailers, priced at $29 USD for a single unit or $99 for a four-pack—unchanged from the previous generation. While visually identical, packaging now features a small "2nd generation" label for identification. Apple continues to sell the first-generation model at discounted rates while supplies last.

These iterative improvements demonstrate Apple's focus on refining rather than reinventing its tracking ecosystem. The enhanced range and audio capabilities solve practical limitations while maintaining compatibility with millions of existing accessories—a pragmatic approach that prioritizes user experience over radical redesign.