Freshpaint Raises $10M to Build Privacy-First Healthcare Marketing Infrastructure

Freshpaint, a San Francisco-based company building data infrastructure for healthcare marketing, has raised $10 million in Series A funding to expand its platform that enables healthcare organizations to use modern analytics and marketing tools while maintaining HIPAA compliance.

The funding round was led by Insight Partners, with participation from existing investors Y Combinator and Amplify Partners.

The Problem: Healthcare Marketing's Compliance Paradox

Healthcare organizations face a fundamental challenge: they need to reach patients effectively in an increasingly digital world, but strict privacy regulations like HIPAA severely limit their ability to use modern marketing tools. Traditional analytics platforms and advertising networks weren't designed with healthcare compliance in mind, forcing organizations to choose between effective marketing and regulatory compliance.

"Healthcare marketers are stuck using outdated tools or risking compliance violations with modern platforms," says Robby Cornelissen, CEO of Freshpaint. "We built Freshpaint to solve this problem by creating a data infrastructure layer that makes modern marketing tools HIPAA-compliant by default."

How Freshpaint Works

Freshpaint's platform acts as a middleware layer between healthcare organizations' data sources and their marketing tools. The system automatically identifies and protects protected health information (PHI) before it reaches third-party services like Google Analytics, Facebook Ads, or marketing automation platforms.

Key features include:

• Automatic PHI Detection: Machine learning algorithms identify sensitive data in real-time
• Consent Management: Granular control over what data can be shared and with whom
• Audit Trails: Complete logging of all data flows for compliance reporting
• Pre-built Integrations: Native connections to popular healthcare and marketing platforms

The platform supports a wide range of healthcare organizations, from hospitals and health systems to digital health companies, payers, and specialty practices.

Market Opportunity and Traction

Freshpaint serves hundreds of healthcare businesses and has seen rapid adoption as healthcare organizations increasingly recognize the need for modern marketing capabilities. The company's customer base includes major hospital systems, health tech companies, and specialty providers.

"The healthcare marketing technology market is ripe for disruption," notes Cornelissen. "Organizations are spending millions on marketing but can't measure ROI effectively or reach patients where they are because of compliance constraints."

The Series A funding will fuel Freshpaint's expansion into new healthcare verticals, enhance its machine learning capabilities for PHI detection, and scale its go-to-market efforts.

Company Culture and Hiring

Freshpaint emphasizes a "high-slope, high-EQ" team culture, prioritizing potential and growth mindset over traditional credentials. The company operates fully remotely across the U.S. and offers competitive benefits including unlimited PTO, comprehensive health coverage, and regular team offsites.

"We're building the data infrastructure that will power the next era of healthcare," Cornelissen explains. "That means not just building great technology, but building a great team that can solve complex problems while staying true to our values of customer obsession and integrity."

The company is actively hiring across engineering, product, and go-to-market roles as it scales to meet growing demand from healthcare organizations seeking modern marketing capabilities without compromising patient privacy.

The Future of Healthcare Marketing

As healthcare becomes increasingly consumer-driven, organizations need sophisticated marketing capabilities to compete effectively. Freshpaint's approach of building privacy-preserving infrastructure rather than asking organizations to compromise positions the company at the intersection of two major trends: digital transformation in healthcare and increasing privacy regulation.

"We're not just building a product; we're building the foundation for how healthcare marketing will work in the future," says Cornelissen. "Every healthcare organization will need this kind of infrastructure as privacy regulations continue to evolve and patient expectations for digital experiences continue to rise."

With $10 million in fresh capital and a clear market need, Freshpaint is well-positioned to become the standard infrastructure layer for healthcare marketing compliance, enabling organizations to grow without compromising the trust patients place in them.