Hypergryph's Arknights: Endfield Hits $173M in Two Weeks, Signaling Platform Shift for Anime Games

Hypergryph's Arknights: Endfield has achieved a significant milestone for anime-style games, generating over 1.2 billion yuan ($173 million) across all platforms within just two weeks of its global launch. This makes it the first title in China's 2026 anime gaming sector to cross the billion-yuan threshold, signaling a strategic shift in how developers approach platform distribution and monetization.

According to official reports from Shanghai's Xuhui District, nearly 60% of the game's revenue in China originated from PC users, while overseas markets saw PC and PlayStation platforms collectively account for approximately 70% of earnings. This distribution stands in stark contrast to most anime games, which typically derive over 80% of revenue from mobile devices. The data suggests Endfield is successfully capturing core gamers who prefer immersive experiences on larger screens, challenging industry assumptions about platform preferences.

The game's 3D real-time strategy RPG mechanics appear central to its appeal. Players report being drawn to detailed character rendering, complex base-building systems, and tactical combat that rewards long-term engagement. During the launch week, platforms like Bilibili and Twitch saw surges in tutorial content focused on resource optimization and base management strategies—indicating deeper player investment than typical mobile-centric titles. Hypergryph's technical execution supports this engagement, with the PC and console versions featuring enhanced visual fidelity that contributed to 30 million downloads in the first seven days.

Hypergryph's distribution strategy further amplified its reach through unconventional offline activations. The studio launched with themed metro exhibitions in Shanghai and pop-up events in key global markets, supplemented by sustained visibility at international trade shows. This multi-regional approach created a launch network spanning physical and digital channels, reducing reliance on app store algorithms while building community cohesion.

The financial performance underscores a broader industry trend: while mobile gaming still accounted for 73.3% of China's game revenue in 2025 according to the China Game Industry Report, Endfield demonstrates viable monetization pathways beyond smartphones. Its success highlights how PC and console platforms can sustain higher player retention and spending depth, particularly for strategy-heavy genres. The game's week-one revenue exceeded $100 million, with consistent daily earnings suggesting strong staying power rather than fleeting chart dominance.

For developers, Endfield offers a case study in cross-platform adaptation. Hypergryph maintained visual consistency while redesigning interfaces for each device—streamlining controls for mobile while expanding tactical options for PC/console users. Early data indicates this approach preserves franchise identity while attracting distinct player segments: mobile users engage in shorter sessions, while PC players average 2.5x longer playtimes according to third-party analytics.

As competition intensifies in the anime gaming sector, Endfield's multi-platform strategy provides a template for sustainable growth. It proves that core gameplay depth coupled with platform-specific optimization can unlock revenue beyond mobile's volatile ranking systems. With industry analysts noting rising development costs for high-fidelity anime games, Hypergryph's success may accelerate investment in PC/console ports as studios seek diversified revenue streams and longer player lifecycles.