Inside Apple's Internal AI: Enchanté and Enterprise Assistant Power Employee Productivity

Apple's public stance on AI chatbots has been one of cautious integration rather than standalone products. Executives like Craig Federighi have expressed skepticism about the longevity of the "bolt-on chatbot" interface, favoring a more deeply integrated experience. However, a new report from Macworld pulls back the curtain on the reality inside the company, revealing that Apple employees are already using sophisticated internal AI tools to boost productivity.

The report details two primary applications currently in use: Enchanté and Enterprise Assistant. These tools highlight a clear strategy: Apple is using AI to solve its own internal problems before deciding how, or even if, it wants to offer those solutions to the public.

Enchanté: A "ChatGPT-Like" Assistant for Apple Workflows

First reported by Macworld, Enchanté is the more versatile of the two tools. It functions as a "ChatGPT-like assistant" designed specifically for Apple's internal environment. The app has been available to employees since November 2025 and is used across all departments, from engineering and design to marketing and leadership.

What makes Enchanté distinct is its focus on Apple-specific context. The app includes a comprehensive database of internal documentation and guidelines, allowing it to provide answers and assistance that are tailored to the company's unique processes. Employees can use it for a variety of tasks:

• Ideation and development: Brainstorming new features or debugging code.
• Proofreading: Refining internal communications and documents.
• General knowledge: Answering questions that require broader context.

Crucially, Enchanté is built with Apple's stringent security requirements in mind. It runs on models approved by the company, including Apple's own Foundation Models. To provide a well-rounded capability, the app also grants access to third-party models from Anthropic (Claude) and Google (Gemini). This multi-model approach suggests Apple is pragmatic about using the best tool for the job, even if it's not homegrown.

The app also has deep access to employee workstations. Users can upload files for analysis, and the app can "access files stored on the Mac as a source for answers." This allows Enchanté to act as a true research and productivity partner, capable of analyzing project files, codebases, and internal reports to provide context-aware responses.

Enterprise Assistant: The Corporate Knowledge Hub

The second tool, Enterprise Assistant, serves a different but complementary purpose. It acts as a centralized knowledge hub for corporate employees, focusing on navigating the complexities of a massive organization.

While Enchanté handles creative and technical workflows, Enterprise Assistant is the go-to resource for HR and IT questions. Its database contains Apple's internal policies, allowing employees to ask direct questions about:

• Health insurance details and coverage options.
• Vacation days, leave policies, and holiday schedules.
• Technical troubleshooting and IT support procedures.

This tool effectively automates the routine inquiries that typically bog down HR and IT departments, providing employees with instant, accurate answers and freeing up human resources for more complex tasks.

The Public-Facing Dilemma

The existence of these robust internal tools raises a familiar question: will any version of them ever be released to the public? Bloomberg has previously reported on Apple's internal use of a ChatGPT-style app to test Apple Intelligence features, suggesting this culture of AI-assisted work is widespread.

However, the public may never see a product named "Enchanté" on the App Store. The company's leadership seems to believe the dedicated chatbot interface is a temporary phase. In his WWDC interview with Joanna Stern, Apple's Craig Federighi stated the company's goal is to build an experience that is "integrated into everything you do, not a bolt-on chatbot on the side."

This philosophy suggests that instead of a standalone app, Apple's vision for AI involves weaving these capabilities directly into macOS, iOS, and iPadOS. Features like Writing Tools, Image Playground, and on-device Siri requests are the first steps in this direction. The internal tools serve as a testing ground for these capabilities, allowing Apple to refine the models and workflows in a controlled environment before deploying them to millions of users.

The internal report confirms that Apple is not shying away from AI; it is fully embracing it. The company is using the same chatbot-style interfaces that have become popular with consumers, but it is adapting them for its own high-security, high-efficiency needs. The difference is that for Apple, these tools are not the final product—they are the engine room powering the next generation of integrated, intelligent features.