Samsung's Galaxy A06 emerged as Latin America's best-selling smartphone in 2025, capturing 7% of regional sales according to Counterpoint Research. Budget-friendly 4G devices dominated the top 10 list, with Samsung holding four spots while Motorola and Xiaomi claimed three each.
Samsung solidified its dominance in Latin America's smartphone market during 2025, with the Galaxy A06 leading as the region's best-selling device according to new data from Counterpoint Research. The entry-level model accounted for 7% of all smartphone sales across Latin America (LATAM), outperforming all competitors in a market where affordability remains paramount.
The Galaxy A06's success anchors a strong Samsung performance that saw four models in the top 10 rankings. Following the A06, Samsung placed the Galaxy A16 in second position, Galaxy A15 in fifth, and Galaxy A56 in ninth. Motorola secured three spots with its G-series: the Moto G15 ranked third, Moto G05 sixth, and Moto G35 eighth. Xiaomi rounded out the list with Redmi 14C (fourth), Redmi A5 (seventh), and Redmi Note 14 4G (tenth).
A striking 80% of the top-selling devices were 4G-enabled phones, highlighting LATAM's slower transition to 5G compared to other regions. The data confirms the market's continued preference for budget devices, with average selling prices staying firmly below $200 USD. This price sensitivity makes LATAM particularly vulnerable to global smartphone price increases expected in 2026, which may extend device replacement cycles.
Brazil, Mexico, Colombia, and Argentina drove the majority of regional sales. Industry analysts note that impending price hikes could accelerate 5G adoption as consumers potentially stretch budgets for longer-lasting devices. However, the persistence of 4G dominance suggests carriers still face infrastructure challenges in delivering affordable 5G access across the diverse LATAM region.
The Galaxy A06's victory underscores Samsung's effective strategy in this price-sensitive market. Its combination of essential features like a 6.5-inch HD+ display, MediaTek Helio G85 chipset, and 5,000mAh battery delivered adequate performance at accessible price points – a formula that resonated strongly with LATAM consumers prioritizing value over cutting-edge specifications.
Comments
Please log in or register to join the discussion