Samsung Galaxy A37 and A57 Renders Reveal Design Evolution Ahead of Expected Launch

New official renders of Samsung's upcoming Galaxy A37 and Galaxy A57 have leaked online, offering our clearest look yet at the design direction for these mid-range smartphones ahead of their expected launch later this quarter.

The renders, which appear to be official marketing materials, show both devices maintaining Samsung's current design language while incorporating subtle refinements that distinguish them from their predecessors, the Galaxy A36 and A56.

Galaxy A57: Evolution of the A56 Design

The Galaxy A57 appears to be the more straightforward successor, maintaining strong visual continuity with the recently launched Galaxy A56. The front features Samsung's familiar punch-hole display for the front-facing camera, while the rear houses a vertically-aligned triple camera setup positioned in the upper-left corner.

One notable design element carried over from the A56 is the "Key Island" - Samsung's term for the slightly raised portion on the right frame that houses both the volume rocker and power button. This design choice, first introduced with the Galaxy A55, serves both aesthetic and functional purposes, making the buttons easier to locate and press.

Galaxy A37: Subtle but Distinct Changes

The Galaxy A37 render reveals more interesting design evolution. Like its larger sibling, it features a punch-hole display and vertically-aligned triple rear cameras. However, the button placement shows a subtle but potentially significant change.

While the volume rocker and power button remain on the right frame and still sit on a raised portion, the A37's design differs from the A36 in how this raised area is implemented. On the A36, the entire section containing the buttons is elevated. The A37 render suggests a more refined approach where only the top portion containing the buttons is raised, with the area below remaining flush with the frame.

This could represent Samsung refining the Key Island concept, though it's worth noting that with leaked renders, there's always a possibility of inaccuracy or early design iterations that may change before final production.

Launch Timeline and Market Positioning

If Samsung maintains its recent launch cadence, we can expect both the Galaxy A37 and A57 to be officially announced by the end of March or early April. This would follow the pattern established with the A36 and A56, which launched in March 2025.

These devices will likely occupy the popular mid-range segment, competing with offerings from Xiaomi, Oppo, and other Android manufacturers. The A series has been crucial for Samsung in markets like Europe and India, where mid-range devices often outsell flagship models.

What We Don't Know Yet

While the renders give us a clear picture of the design, several key specifications remain unknown:

• Display sizes and resolutions
• Processor details
• Camera specifications beyond the triple setup
• Battery capacities
• Software version and update commitments
• Pricing and regional availability

Previous A series models have typically featured AMOLED displays, decent mid-range processors (often from Samsung's Exynos line or Qualcomm's Snapdragon series), and multiple years of software support - features that have helped Samsung maintain its competitive position in the mid-range market.

Design Philosophy in the A Series

The consistency in design language across the A series reflects Samsung's broader strategy of creating a cohesive visual identity across price segments while allowing for differentiation. The Key Island feature, for instance, started with the A55 and has progressively made its way across the lineup, creating a signature element that budget-conscious consumers can associate with the Samsung brand.

As we await official confirmation and more detailed specifications, these renders suggest Samsung is taking a refinement-over-revolution approach with the A37 and A57 - evolutionary updates that should satisfy existing A series users while potentially attracting new customers to the ecosystem.

The coming weeks should reveal more concrete details as the launch window approaches, including whether these design elements remain consistent across all markets where the devices will be sold.