Spotify is developing Page Match, a feature that synchronizes reading progress between physical books and audiobooks using smartphone camera scanning.

Spotify is developing an innovative synchronization feature called Page Match that bridges the gap between physical books and audiobooks. Discovered in the latest version of Spotify's mobile app, this functionality allows users to seamlessly transition between reading physical books and listening to audiobooks by synchronizing their progress.
The core functionality works bidirectionally: When reading a physical book, users can take a photo of their current page using Spotify's app. The system then automatically locates and plays the corresponding section in the audiobook version. Conversely, while listening to an audiobook, Page Match identifies the exact page in the physical book that matches the current playback position.
Technical implementation likely involves optical character recognition (OCR) technology that analyzes photographed text and matches it against the audiobook's transcript database. This requires Spotify to maintain synchronized text versions of audiobooks in their catalog. The accuracy depends on clear page images and text alignment between the physical book and digital version.
Page Match requires users to own or unlock the audiobook through Spotify's platform and will only function in regions where Spotify offers audiobook services. Unlike Amazon's Whispersync for Voice which works between ebooks and audiobooks, Spotify's solution uniquely integrates with physical books without requiring special editions or embedded codes.
The feature isn't yet publicly available but appears in active development based on code references and internal screenshots. When released, Page Match could significantly enhance the experience for readers who alternate between formats throughout their day – listening during commutes or workouts while reading physical copies at home.
This development positions Spotify more competitively in the audiobook market by addressing format-switching friction. The technical implementation demonstrates how computer vision can create practical bridges between physical and digital media experiences without requiring publishers to modify physical book production.

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