Weekly smartphone deals: iPhone 17, Pixel 10 Pro Fold, Galaxy S26 and more get price cuts

What’s on sale this week?

• Apple iPhone 17 / iPhone 17 Pro – £30 off the 256 GB variants (prices start at £769 and £1,069 on Amazon UK).
• Apple iPhone 16 – £100 off the 128 GB model (now £599).
• Samsung Galaxy S26 – £100 off at checkout (12 GB/256 GB for £779, 12 GB/512 GB for £949).
• Samsung Galaxy S26 Ultra – up to £75 off plus a £100 checkout discount (prices from £1,274 to £1,514).
• Google Pixel 10 Pro – £200 off (256 GB for £899, 512 GB for £1,019).
• Google Pixel 10 Pro Fold – £450 off the 512 GB version (now £1,419).
• Xiaomi 17 – £200 off (12 GB/256 GB for £699, 12 GB/512 GB for £799).
• Xiaomi 17 Ultra – £100 off (16 GB/512 GB for £1,199, 16 GB/1 TB for £1,399).
• Nothing Phone (3) – up to £190 off (12 GB/256 GB for £609, 12 GB/512 GB for £751).

Key specifications you should know

Device	Chipset	Display	Main camera	Battery	OS version (as shipped)
iPhone 17 (256 GB)	A19 Bionic	6.1‑inch OLED, 120 Hz	48 MP + 12 MP ultra‑wide	3,300 mAh	iOS 18
iPhone 16 (128 GB)	A18 Bionic	6.1‑inch OLED, 120 Hz	48 MP + 12 MP ultra‑wide	3,200 mAh	iOS 17
Galaxy S26	Snapdragon 8 Gen 3	6.2‑inch Dynamic AMOLED, 120 Hz	50 MP + 12 MP ultra‑wide + 10 MP telephoto	4,800 mAh	Android 14 with One UI 6
Galaxy S26 Ultra	Snapdragon 8 Gen 3	6.8‑inch Dynamic AMOLED, 120 Hz	200 MP + 12 MP ultra‑wide + 10 MP periscope	5,200 mAh	Android 14 with One UI 6
Pixel 10 Pro	Google Tensor G5	6.3‑inch LTPO OLED, 120 Hz	50 MP + 12 MP ultra‑wide + 48 MP telephoto	4,900 mAh	Android 15
Pixel 10 Pro Fold	Google Tensor G5	7.6‑inch foldable OLED, 120 Hz	50 MP + 12 MP ultra‑wide + 48 MP telephoto	5,100 mAh	Android 15
Xiaomi 17	Snapdragon 8 Gen 3	6.4‑inch AMOLED, 120 Hz	50 MP + 13 MP ultra‑wide + 8 MP telephoto	4,700 mAh	Android 14 with MIUI 15
Xiaomi 17 Ultra	Snapdragon 8 Gen 3	6.9‑inch AMOLED, 120 Hz	200 MP + 13 MP ultra‑wide + 12 MP periscope	5,000 mAh	Android 14 with MIUI 15
Nothing Phone (3)	MediaTek Dimensity 9300	6.55‑inch OLED, 120 Hz	50 MP + 12 MP ultra‑wide	4,500 mAh	Android 14 with Nothing OS

How the discounts fit into each ecosystem

• Apple – The modest £30 cut applies only to the 256 GB iPhone 17 models, which means users who need more storage still face full price. Apple’s ecosystem lock‑in remains strong: iMessage, FaceTime and the seamless hand‑off between macOS and iOS are still exclusive to iPhone owners. The deeper £100 discount on the iPhone 16 gives a better value proposition for buyers who can live with a previous‑generation chipset while still enjoying the same design language and access to the App Store.

• Samsung – Samsung’s offers target both the mainstream S26 and the premium Ultra. The One UI skin adds features such as DeX wireless desktop mode and tight integration with Galaxy Buds, Watch and Tab devices. Buyers who already own Samsung wearables will get the most out of the ecosystem, especially with the new “Galaxy Connect” cross‑device clipboard.

• Google – The Pixel 10 Pro Fold’s £450 reduction is the biggest price swing of the week. Google’s advantage lies in its first‑party services: real‑time translation, Call Screen and the tight integration of Photos backup with unlimited storage for high‑quality images. The Tensor G5 also powers on‑device AI features that work only on Pixel hardware, reinforcing the lock‑in for users who rely on Google Assistant and the Pixel Tablet ecosystem.

• Xiaomi – The Xiaomi 17 series discounts are aimed at the price‑sensitive flagship market. MIUI offers a heavy customization layer, but it also brings a suite of Xiaomi‑only services such as Mi Cloud, Mi Home automation and the Mi Pay NFC ecosystem. Users who already own Mi Smart devices will find the transition to a new phone smoother.

• Nothing – Nothing’s minimalist UI and the “glyph” notification strip are unique selling points, but the ecosystem is still limited. The phone works with standard Android services and can pair with the Nothing ear (2) and the upcoming Nothing TV, but the overall lock‑in is weaker compared with Apple or Google.

Who should consider buying?

• Budget‑conscious iOS fans – The iPhone 16 at £100 off delivers a solid performance for the price and still receives iOS updates for several years.
• Android power users – The Galaxy S26 Ultra’s high‑resolution sensor and DeX support make it a strong desktop‑replacement candidate, especially for those already using Samsung wearables.
• Foldable enthusiasts – The Pixel 10 Pro Fold now sits under £1,500, a price that rivals the older Galaxy Z Fold 5. Its Tensor G5 AI features (e.g., on‑device speech translation) are unique in the foldable space.
• Camera‑first buyers – Both the Xiaomi 17 Ultra and the Samsung S26 Ultra provide 200 MP main sensors, but the Ultra’s periscope lens offers higher optical zoom, while Samsung adds a more mature software processing pipeline.
• Fans of minimalist design – The Nothing Phone 3’s discount brings the price close to the mid‑range segment, making it an attractive option for users who want a clean Android experience without heavy skins.

Final thoughts

Weekly deals rarely move flagship prices dramatically, but the current cuts are enough to tip the balance for shoppers who were on the fence. Apple’s incremental discount keeps the iPhone 17 line competitive, while Google’s deep cut on the Pixel 10 Pro Fold is the most compelling value proposition of the week. Samsung and Xiaomi continue to push their ecosystems through bundled services and cross‑device features, so buyers should weigh not just the hardware specs but also how well each phone fits into their existing tech stack.