Overview
Search Engine Optimization (SEO) involves optimizing various aspects of a website to rank higher in search engine results pages (SERPs). It targets 'organic' or 'unpaid' traffic rather than direct or paid traffic.
Key Areas
- On-Page SEO: Optimizing content, keywords, meta tags, and internal linking.
- Technical SEO: Improving site speed, mobile-friendliness, indexing, and site architecture.
- Off-Page SEO: Building authority through backlinks and social signals.
- Content Strategy: Creating high-quality, relevant content that answers user queries.
Importance
High search rankings lead to increased visibility, credibility, and traffic, which are essential for the success of most online businesses.