1Password is raising prices for individual and family annual plans by 33% and 20% respectively, citing years of unchanged pricing and recent feature investments.
1Password, the widely-used password management service, has announced substantial price increases for its annual subscription plans, effective March 27, 2026. The company has begun notifying users via email about the changes, which represent significant hikes after years of stable pricing.
New Pricing Structure
Starting next month, 1Password will implement the following price adjustments for annual plans:
- Individual plans: $47.88/year (up from $35.88/year) - a 33% increase
- Family plans: $71.88/year (up from $59.88/year) - a 20% increase
The company has not yet announced changes to monthly pricing, though this could potentially follow in the future.
Company's Rationale
In the notification emails sent to users, 1Password frames the price increases as necessary to continue investing in innovation and maintaining world-class security. The company emphasizes that despite substantial growth in value and capability over the years, pricing has "remained largely unchanged for many years."
1Password's email to subscribers highlights several recent feature additions that justify the price increase:
- Automatic saving of logins and payment details
- Enhanced Watchtower alerts
- Faster, more secure device setup
- AI-powered item naming
- Expanded recovery options
- Proactive phishing prevention
Impact on Current Subscribers
The new pricing will only affect renewals that occur on or after March 27, 2026. Subscribers whose plans renew before this date will continue paying the current rates until their next renewal cycle.
This grandfathering approach provides some relief for users, though those with annual subscriptions renewing shortly after March 27 will see the full impact of the price increases.
Industry Context
Password management services have become increasingly critical as digital security concerns grow. 1Password faces competition from several alternatives including Apple's built-in Passwords app (introduced in iOS 26), LastPass, Dashlane, and Bitwarden.
The timing of this price increase is notable given Apple's enhanced focus on password management with its native solution. Some users may reconsider their 1Password subscriptions in light of these changes, especially if they find Apple's integrated approach sufficient for their needs.
User Reactions
The announcement has sparked discussion among 1Password's user base, with many expressing concern about the significant percentage increases. For individual users, the $12/year increase represents a 33% hike, which is substantial for a utility service.
Family plan subscribers face a smaller percentage increase but still see their annual costs rise by $12, which could be a deciding factor for households managing multiple accounts.
Looking Ahead
1Password's decision to increase prices after years of stability suggests the company is investing heavily in product development and infrastructure. The emphasis on AI-powered features and enhanced security measures indicates a focus on maintaining competitive differentiation in an increasingly crowded market.
For current subscribers, the key question becomes whether the additional features and continued development justify the higher cost compared to alternatives, including free options like Apple Passwords or lower-cost competitors.
As the March 27 deadline approaches, users will need to evaluate their password management needs and budget considerations. The price increases may accelerate migration to alternative solutions for cost-sensitive users, while others may accept the higher costs for the convenience and features 1Password provides.
What's your take on these price increases? Will they change your decision to continue with 1Password? Share your thoughts in the comments below.
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