Acer Announces Global Price Increases Across PC Products Starting February 20

Acer has officially confirmed price increases across its PC product lineup starting February 20, 2026, directly attributing the move to escalating memory and SSD costs in the global tech market. The announcement, made through Acer's Predator Gaming JPN X account, affects purchases made through Acer's official online store and potentially retail partners.

Memory modules and solid-state drives have seen significant price surges throughout 2025 and early 2026 due to supply constraints and increased demand from both consumer electronics and enterprise sectors. Industry analysts note DRAM prices have risen approximately 20% year-over-year, while NAND flash storage costs are up nearly 15% - pressures that inevitably cascade to finished products. Acer stated plainly that these component cost increases leave 'no choice but to adjust pricing to reflect current market conditions.'

The price revisions will primarily impact products containing significant memory or storage components, including:

• Gaming and productivity laptops
• Desktop PCs and all-in-one systems
• Tablets and convertible devices
• Pre-built gaming rigs under Predator and Nitro brands

Peripherals like monitors, keyboards, and mice are expected to remain at current price points since they don't incorporate the affected components. The company clarified that orders placed before February 19 will honor original pricing, creating a narrow window for cost-conscious buyers.

While the announcement originated from Acer's Japanese division, industry patterns suggest this will likely be a global adjustment. Similar price increases have recently been implemented by competitors including ASUS and MSI across international markets. Component manufacturers like Micron and Samsung have issued multiple warnings about extended NAND and DRAM supply constraints through 2026, signaling continued pressure on device makers.

For consumers, this announcement creates clear urgency for imminent PC purchases. Those considering Acer products should finalize decisions before February 19 to avoid premium pricing. The increases also underscore a broader industry trend where memory-intensive configurations (32GB+ RAM, 1TB+ SSD) will likely see the most significant price jumps. Buyers prioritizing value may consider mid-range configurations or last-gen models unaffected by the hike.

Acer hasn't disclosed exact percentage increases per product category, but historical precedent suggests adjustments between 5-15% depending on component load. The company noted that 'some items will remain unaffected,' though specific exceptions weren't detailed. This pricing shift arrives alongside Intel's and AMD's next-generation processor launches, creating complex purchasing dynamics where next-gen performance gains might partially offset memory-related price increases.

As component costs continue fluctuating, manufacturers face difficult balancing acts between absorbing increases and passing them to consumers. Acer's transparent communication provides rare advance notice in an industry where price changes typically occur without warning. The coming weeks will reveal whether other major brands follow suit with similar pre-announced adjustments.