Apple Reduces App Store Commission Rates in China to 25%

Apple has reduced commission rates on its App Store in mainland China, lowering the standard rate from 30% to 25% for paid apps and in-app purchases, effective March 15, 2026. The company also decreased rates under its Small Business Program, Mini Apps Partner Program, and auto-renewable subscriptions after the first year from 15% to 12%.

The changes follow discussions with Chinese regulators, though Apple did not specify which regulatory body was involved or what prompted the talks. In its official developer notice, Apple stated that developers do not need to sign new terms to receive the adjusted rates, and the Apple Developer Program License Agreement has been updated to reflect the new policy.

Apple framed the reduction as part of its effort to maintain an attractive ecosystem for developers in China, one of its largest markets. The company emphasized that the new rates are "no higher than the overall rate levels in other markets," suggesting the move aims to align China's commission structure with other regions.

This adjustment comes at a time when Apple faces increasing regulatory scrutiny globally, particularly regarding its App Store policies and commission structures. The company has previously faced criticism from developers and regulators about the 30% commission rate, which many consider excessive.

The timing of this change is notable, as it precedes potential regulatory actions that could have forced Apple to reduce its commission rates. By proactively lowering rates in China, Apple may be attempting to demonstrate flexibility and willingness to negotiate with regulators before facing more stringent requirements.

For developers operating in China, the reduced rates could mean increased profitability, particularly for smaller developers who qualify for the Small Business Program or Mini Apps Partner Program. The 12% rate for auto-renewable subscriptions after the first year remains unchanged from previous policies for eligible developers.

Apple's App Store commission structure has been a point of contention in various markets. The company typically charges 30% on initial app purchases and in-app transactions, with the rate dropping to 15% for subscriptions after the first year and for developers in the Small Business Program who earn under $1 million annually.

The China-specific reduction may signal Apple's broader strategy to adapt its business model in response to regional regulatory pressures while maintaining control over its ecosystem. Similar adjustments in other markets could follow if this approach proves successful in maintaining developer satisfaction while avoiding regulatory intervention.

Source: Apple Developer News