Microsoft Retires Office Brand, Locks X Account as Focus Shifts to Microsoft 365 Copilot

Microsoft has locked its Office X account and redirected users to @Microsoft365, signaling the official retirement of the Office brand in favor of Microsoft 365 Copilot. This marks another step in Microsoft's push to consolidate its productivity tools under AI-powered Copilot branding.

Microsoft is officially sunsetting its iconic Office brand as part of its ongoing transition to Microsoft 365 Copilot. The company has locked its official Office X (formerly Twitter) account, preventing users from viewing posts or sending direct messages. The account now displays a message redirecting users to the active @Microsoft365 channel.

The Office X Account Shutdown

The locked Office account (@Office) now displays X's standard protected account message alongside a crucial update in its bio: "Support and announcements for Microsoft Office can now be found on the Microsoft 365 channel at @Microsoft365." This move effectively retires one of Microsoft's longest-standing social media presences.

Close-up of the Microsoft 365 Copilot listing on the Microsoft Store

Microsoft's Copilot-First Strategy

This social media transition aligns with Microsoft's broader rebranding strategy:

Office branding retirement: The Office name is being phased out after decades of market dominance
Copilot integration: AI features are becoming central to Microsoft's productivity suite
Unified ecosystem: Microsoft aims to consolidate all productivity tools under Microsoft 365 Copilot
Naming simplification: Despite intentions, the transition creates new branding complexities

The shift continues Microsoft's 2025-2026 roadmap prioritizing Copilot integration across all productivity tools. As a laptop on a table with the microsoft 365 store page shows, Microsoft 365 now prominently features Copilot functionality at every level.

User Reactions and Alternatives

Some users have expressed frustration with Microsoft's ongoing rebranding and Copilot-focused direction. As one XDA writer noted: "There's never been a better time to move to an open-source productivity suite." Alternatives like LibreOffice offer:

No subscription fees
Open-source transparency
Familiar document compatibility
Freedom from recurring rebranding changes

While Microsoft pushes forward with its AI-powered Copilot ecosystem, the locked Office X account serves as a symbolic tombstone for the end of the Office era. All eyes now turn to how users will adapt to the Microsoft 365 Copilot ecosystem in 2026.